Site Optimization for Mobile By Laura Scott

#SMX #13C #MobilizeYourSite @RKG_LauraScott

Laura Scott, Senior Strategy Lead, Merkle|RKG

Site Optimization for Mobile #MobilizeYourSite

My Phone + Me

My first phone <3

Back when butt dials were a thing.

I held on to the Blackberry a little too long.

Your mobile customers are your customers

Ooo, sorry. I can’t help

Your mobile customers are your customers

Choosing a Mobile Solution

Common Mobile Pitfalls

Testing and Troubleshooting

Optimizing Your Mobile Solution

Choosing a Mobile Solution #MobilizeYourSite

http://rkg.co/dmr-q1-15

Responsive Web Design

Dynamic Serving

Separate Mobile URLs

Mobile Solutions for Merkle|RKG Clients

Separate URLs Dynamic Serving Responsive Design

www.example.com

Choosing a Mobile Solution Separate URLs

m.example.com

Can tailor content and experience to mobile visitors

Relatively easy setup

Takes more work to maintain

More error prone Relatively easy setup

www.example.com

Choosing a Mobile Solution Dynamic Serving

One URL makes it simpler for users and search engines to find and share content regardless of device

Faster

Takes more work to maintain

More error prone

More complex setup Can tailor content and experience to mobile visitors

www.example.com

Choosing a Mobile Solution Responsive

Requires less maintenance

Large desktop pages may load slowly on mobile

Content and experience aren’t tailored for mobile users

Optimizing Your Mobile Solution #MobilizeYourSite

Do not read

Do not read Do not

Do not read Do not read Do not read

Do not read

Do not read Do not read

1. Don’t block important resources like JavaScript or CSS

Do not read

Do not read Do not

Do not read

Do not read Do not

Do not read

Optimizing Your Mobile Solution 1. Don’t block important resources like JavaScript or

User-agent: * Disallow: /*.css Disallow: /*.js

www.example.com/robots.txt

2. Using the Vary: User-Agent HTTP Header

Optimizing Your Mobile Solution 2. Using the Vary: User-Agent HTTP Header

3. Implement User Agent Redirects

Optimizing Your Mobile Solution 3. Implement User Agent Redirects

4. Annotations in HTML or the XML Sitemap

Optimizing Your Mobile Solution 4. Annotations in HTML

On Desktop Site:

On Mobile Site:

Optimizing Your Mobile Solution 4. Annotations in the XML Sitemap

Common Mobile Pitfalls #MobilizeYourSite

Mobilegeddon Common Mobile Pitfalls

1. Faulty Redirects

Common Mobile Pitfalls 1. Faulty Redirects

http://www.example.com/pageIwant >> http://m.example.com/pageIwant

>>http://m.example.com

Just .5 secs, please.

Sure, give me 3.5

seconds.

2. Redirect Chains

Sure, give me 3.5

seconds.

Sure, give me 3.5

seconds.

Common Mobile Pitfalls 2. Redirect Chains

165 seconds = 2 min 45 sec …of just redirects!

Loading.

4. Latency

Loading.

Loading. 4. Latency Common Mobile Pitfalls

Google Pagespeed Insights >> https://developers.google.com/speed/pagespeed/insights/

5. Smartphone-Only Errors

Common Mobile Pitfalls 5. Smartphone-Only Errors

Google Webmaster Tools >> Crawl >> Crawl Errors >> Smartphone

6. Ignoring the Competition

Common Mobile Pitfalls 6. Ignoring the Competition

Testing Mobile Friendliness #MobilizeYourSite

1. Google Webmaster Tools Mobile Usability Report

Google Webmaster Tools >> Search Traffic >> Mobile Usability

Testing Mobile Friendliness

2. Google’s Mobile-Friendly Test

https://www.google.com/webmasters/tools/mobile-friendly/

3. See what Googlebot-Mobile Sees Testing Mobile Friendliness

Google Webmaster Tools >> Crawl >> Fetch as Google

3. See what Googlebot-Mobile Sees Testing Mobile Friendliness

http://searchenginewatch.com/sew/how-to/2404462/see-your-site-as-googlebot-mobile-does

Google Webmaster Tools >> Crawl >> Fetch as Google

4. Review Mobile Errors

Google Webmaster Tools >> Crawl >> Crawl Errors >> Smartphone

5. Learn from Your Users

Google Analytics >> Audience >> Mobile >> Overview

6. Benchmark and Track Performance Testing Mobile Friendliness

Google Webmaster Tools >> Search Traffic >> Search Analytics

THANK YOU!

I love to talk mobile Tweet at me: @RKG_LauraScott Join the convo: #MobilizeYourSite

Connect: https://www.linkedin.com/profile/view?id=138892393

Site Optimization for Mobile By Laura Scott

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Transcript of Site Optimization for Mobile By Laura Scott

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