Practical Project

Management

Katrina Gallagher

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Notes & Videos

Projects can

take their toll

What problems have you

found?

Brainstorm

How should you manage

a digital marketing

project?

Methodologies

There are loads... some

are good for some

projects, others for

others. Often a mix is

good.

Waterfall

Traditional.

Sequential.

Define the scope, budget,

and schedule at the

start.

WaterfallRequirements

Analysis

Design

Implement

Testing

Maintenance

Agile

Fast turnaround, adapt

to changes, short,

iterative phases

(sprints), ongoing

feedback.

Prince2

Highly regarded in

the UK, and extremely

comprehensive, but

overkill for most

projects.

How should you manage

a digital marketing

project?

● What will success look like to you?

● What tasks do you need to complete?

● Who are your existing clients & team

members?

● What skills do you need?

● How much time do you have?

● When & How will you communicate?

What do you want to achieve?

Define the project

Project brief / scope document

What is the point?

Priorities

Quality

Cost Time

Tasks

What do you need to complete, when, how

much will it cost and who will do it?

Brainstorm

Break it down into

individual tasks

(not mini projects)

Plan

How will you get from start to finish?

You might hear...

Gantt chart

Online Gantt Charts

Trello board

White board & stickies

To-do lists

Calendar

Communication

Critical to success

Meetings

How do you ensure meetings are efficient?

● Agenda.

● Time limit.

● Meeting minutes.

● Actions with the ‘what’, ‘who’ & ‘when’.

● Follow up.

How do you manage yours?

● Dear all, please do this… will fail. Be

specific - who, what and when.

● Always reply with feedback or estimated

completion date.

● Always get in touch if things change and

you won’t make it.

● Clear out your inbox (get to inbox zero) so

you don’t lose things in the mess.

Email

Time Saving Tips #1

The Email Game

The email game

Time Saving Tips #2

Gmail canned responses

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Time Saving Tip #3

Send and archive

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Time Saving Tip #4

Boomerang

The email game

Time Saving Tip #5

Outlook Templates & Quick Steps

Typing the

same thing

over & over?

Try Outlook

Email

Templates &

Quick Steps.

Time Saving Tip #6

Rescuetime

The email game

Actions

● List your objectives (what will success look like)

● Set up a project using Trello

● Install Boomerang for Gmail

● Use Boomerang to remind you or others

● Set up canned responses or email templates

● Track your time with Rescuetime

● Build on a tiny, easy daily habit

● Create a system that works for you!

QUESTIONS ANYONE?

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Thanks for listening!

Credits & Further Reading:• Email Game - http://emailga.me/• Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665 • Boomerang for Gmail - www.boomeranggmail.com• Boomerang for Outlook - https://www.baydin.com/boomerang/ • Trello - https://trello.com/• Rescuetime (time tracking) - https://www.rescuetime.com/• Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/• Remember The Milk (task Manager) - http://www.rememberthemilk.com/ • Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management-

methodologies

• Agile - http://interviewpenguin.com/agile-methodology-interview-questions/• Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and-

get-fragile/

• Digital Project Management - http://www.thedigitalprojectmanager.com/• Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/• SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo-

success/• Prince2 - http://www.Prince2.com