Simon Dickson / puffbox.com / @simond

Official DowningStreet account:1.6 million followers, Top 50 on Twitter

Prime Minister's wife:1.0 million followers, Top 200 on Twitter

We're only doing well now...

because we were terrible before

£30,000,000 per year

£19,200,000 over 5 years

Cheap hosting+

Open source+

Creative thinking

If you don't do it...

... someone else will

Keys to success?

Passionate people

Sold out in 3 hours

Open tools

Examples