SILVER LINING PHOTOBOOK

Main idea Create a source for our team to share and make good impression on target audiences

by taking hi-quality photos and shooting a few videos of our team's activities.

These photos and videos will be made intendedly natural by arrangement with help of a friend who has few experiences on photoshoot

Create something together.

ObjectivesCreate a photobook in 6 categories

Short video clip (<1’30s) about SilverLining by Long and Hoang

ConceptWhat “serious” nerdy ninjas do in their Cloud Den.

Message By taking photo our activities, we want to express our tech-y, geeky, nerdy style in

product development seriously to our potential customer. It’s not only about fun stuff, but how we work to build product that we proud of.

Reason to trust I believe that if we share about how we do things and how we put

our hearts in product development, we can be able to build a brand that people love.

We have awesome stuffs, and we just want to share.

Audience

Potential customers who go to our website, facebook fanpage and want to know more about us.

Look and feel

Light and color should be bright. I want it to be energetic,geeky, fun, informal but serious when working to gain people trust, just

not in a professional way.

Personas

1. Nerdy Developers and Designers

:

2. Client guy :

What to take picture (1) 1. How we do in a project, step by step

What to take picture (2) 2. How we work casually

:

Staying focus:

:

Discussing

What to take picture (3) 3. Our Entertainment

:

Sleep at work

:

Snack at work

:

Watching some cool Tech movie

What to take picture (4) 4. Our specials

Video (1) Hoàng share about technology that we love to use and how we build it

Video 2 Long share about Silverlining and what we care

THE END