We love portraying our love of Interests through what we wear

T-shirts, jerseys, bags – What not?

What if I told you,

There is a new trendy way to showcase your interests?

Showcasing the “inner you”SHOWCASING THE “INNER YOU”

Group six

Vincent MoheeSinha

NazmusShakib

Shohail IbneMahbub

MD. FazleRabbi

Meftahul HasanArnob

Wristbands House BangladeshShowcasing the “inner you”

Chosen COMPANY

OutLine

WBH: Showcasing the “inner you”

Company Overview

Market Overview with Segmentation and Targeting

Production Overview & Pricing

Marketing Strategies

Future prospects, Recommendations, and Takeaways

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COMPANY OVERVIEW

Company Timeline

2007

Jun 2014

Nov 2014

Starting in CHINAThe company started in China with only customization-based products

BANGLADESHThe company started in sellingboth premade and customization-based productsNew MAIN OUTLET

The company rented a 2-storeybuilding complete with a dedicatedstudio gallery for products in display

WBH: Showcasing the “inner you”

COMPANY infrastructure

Departments

Sales DesignHouse

IT

50+ Employees in Bangladesh

WBH: Showcasing the “inner you”

Market Overview

Market Overview

Overall trend of wristband in Bangladesh Showcasing ourselves through wristbands• Portrayal of Pop-Culture

WBH: Showcasing the “inner you”

?Genre of Company: Fashion Accessories

~Low Price

Potraying of Pop Culture

Everyone's doing it, so am I

Showcasing Personal Interest

0% 10% 20% 30% 40% 50% 60%

15%

20%

15%

50%

Why do people wear Wristbands?

competitor Analysis

New Market / VendorsBIGGESTCOMPETITOR

Fake Companies using ‘Wristbands House’ Name

SRK Showtime Hollywood

RollOut Clothing

WBH: Showcasing the “inner you”

Sales & Market Share

2000Pc Sales/day = 90% of total daily sales in market

Gross Profit (per day) = 18000 Tk

Net Profit (per day) = 8000 Tk

90%

WBH: Showcasing the “inner you”

Segmentation & targeting

Market Segmentation

Sports Enthusiasts

Tech Enthusiasts

Photographers

ART LOVERS

Book, Movie &TV-SERIES Lovers

Music Lovers

WBH: Showcasing the “inner you”

25+ 19-24 13-18

ProfessionalsUniversity Students

School/College Students

TARGET market

Mainly 13 to 25 year olds

School GoingStudents

College/Uni GoingStudents

Customer ProfileGender: Male / Female

Education Level:School CollegeUniversity

Geography:DhakaOther big cities

WBH: Showcasing the “inner you”

Production Overview

Production Method

Orders in Bangladesh

Production in China

Sale in Bangladesh

100% Non-Toxic Colors100% Recyclable Silicone

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Shipping-by-Air to Bangladesh

Shipping done throughDHL Express

WBH: Showcasing the “inner you”

Production MethodVIDEO

WBH: Showcasing the “inner you”

product portfolioCustomization options are available for all productsProducts are made with bio-degradable SILICONE, which are superior than Competitors’ RUBBER-made offerings

WBH: Showcasing the “inner you”

½ inchWristbands

¼ inchWristbands

¾ inchWristbands

1 inchWristbands

pricing

Breakdown: pricing

30 Tk

5-6 Tk

35-36 Tk

40 Tk

4-5 Tk

Production & Shipping CostMaintenance Cost

Total CostSelling Price

Profit Margin

Wristbands House

Bangladesh

RollOut Clothing

New Market Street Vendor

40 150 30-50

Pricing against CompetitorsPer Piece analysis

WBH: Showcasing the “inner you”

Perceptual MapHigh Quality

Low Quality

Low Price High Price

New Market Shops/Vendors

WBH: Showcasing the “inner you”

MARKETING OVERVIEW

Marketing Strategy

LOW PRICE CUSTOMIZE REFUND

POLICY

FREE PRO ARTASSIST

EASYPAYMENT

24/7 CUSTOMERSERVICE

100% ECO FRIENDLY

WBH: Showcasing the “inner you”

Advertising & Promotional Programs

OnlineCurrently using Facebook

Future plans for advertising inPrint Media

Future plans for advertising Using TV Commercials

WBH: Showcasing the “inner you”

Corporate Social Responsibility

WBH: Showcasing the “inner you”

Biodegradable100% NON-TOXIC

Products

ZERO Tolerance FORCHILD LABOUR

FUTURE PROSPECTS

Expected Growth: Prospects

WBH: Showcasing the “inner you”

Guitar Picks

Koozie

LP Records

Lanyards

More Retail Branches

recommendations

Recommendations

Design Products based on Bangladeshi Culture

Design and produce women-oriented products

Develop a Smartphone App

Collaborate with Rock bands to produce merchandise

Use flyers for promotion on a cheap but great level

WBH: Showcasing the “inner you”

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Takeaways

WBH: Showcasing the “inner you”

Market Overview of Wristbands

How Wristbands House re-energized a Trend

Use of Social Media for Promotion

Use of Pop Culture to cater to a greater mass

Always Keeping Customers in focus for long term success

Recap of Experience

VIDEO

WBH: Showcasing the “inner you”