Show Me the Money: 10 ways to boost revenue

Today's Presentation:

I want to talk about not only messages that have great conversion rates, but also about best practices and practical steps you can take away today to ensure you aren’t LEAVEING money on the table

Crawl, Walk, Run

There is always a place to start…

Season Specific Sales

#10

What can it get me?

Bronto Online Retailer customers saw…

264% increase in revenue with optimized holiday messaging and November accounted for 31% of the total yearly revenue

Thought through

campaign

One Day/Flash Sales

#2

What can it get me?

Bronto Online Retailer customers saw…

One 5 hour sale made up 70% of total revenue for the month of October

Since of urgency

Friends and Family Discount#3

What can it get me?

Bronto Online Retailer customers saw…

These messages made up 19% of the Monthly revenue of January

Clear CTA

Since of urgency

Lapsed Purchaser Message #4

What can it get me?

Bronto Online Retailer customers saw…

205% Increase in Open Rate78% Increase in Click Rate443% Increase in CTR117% Increase in Conversion Rate

Lapsed Purchaser

Don’t leave

money on the table

Lapsed Purchaser

Re-Order Reminder

Post Purchase bounce back #5

What can it get me?

Bronto Online Retailer customers saw…

211% Increase in Open Rate45% Increase in Click Rate343% Increase in CTR138% Increase in Conversion Rate

Bounce Back Coupon

Sense of urgency

Ideas for the next purchase

Personalized

Relevant Recommendations

Birthday Coupon

What can it get me?

Bronto Online Retailer customers saw…

An RPE that was ~4,000% times better then an average promotional message

Another customer saw:

920% lift in conversion rate

Yet another customer saw:

30% Higher AOV then an average promotional message

#6

Birthday Coupon

Original

Reminder to non-

converters

Childs b-dayAnniversary

Uses gender and first name of the child

Utilizes an incentive

Remails

What can it get me?

Bronto Online Retailer customers saw…

Paid for the Bronto account 3x over

Another client saw:

50% in additional revenue per message

Another client saw:

14% in additional revenue over all for the year

#7

Remails

Screen shot of the app

Shopping Basket Abandonment

What can it get me?

Bronto Online Retailer customers saw…

139% Increase in Open Rate

110% Increase in Click Rate

388% Increase in CTR

778% Increase in Conversion Rate

4,100% Increase in RPE

#8

Reminder with NO incentive

Another exampleProduct specific

with recommendations

Transactional Messages

What can it get me?

Bronto Online Retailer customers saw…

Transactional messages make up 33% of overall revenue for their email program.

#9

Cross sells to other brands

Offers specific suggestions

Welcome Message/Series

What can it get me?

Bronto Online Retailer customers saw…

140K in 6 months since implementation with a

571% lift in conversion rates over standard messages

#1

Great enticing incentive

above the fold

WelcomesAnd delivers

coupon

Addresses points of anxiety

Eye candy and

Suggestions

No

incentive

Sets expectations

Coupon Reminder

Terry reminder message

Since of urgency

Gather customer

data

Sample Welcome Series

Message 1: Welcome Message Message 2: Top 10 Products Message 3: Manage your preferences Message 4: Social Media Introduction Message 5: Reminder of coupon

What was that again?

10 Anniversary of first purchase 

9 One day/flash sale

8 Friends and Family discount 

7 Lapsed Purchaser Series

6 Post-Purchase Bounce Back

5 Birthday Coupon

4 Remails 

3 Shopping Cart Abandonment 

2 Order Confirmation 

1 Welcome Series