Post on 07-Jan-2017
SHOULD YOU PUT YOUR PRICES
ON YOUR WEBSITE?
20 YEARS ONLINE
I’ve been helping businesses with their social media since before the launch of Twitter or you could get a Facebook
account outside a US university
Consulting in social media since 2005
STEVEN LEWISDirector, Taleist
1. ARE YOU IN
YOUR COMPETITORS’ PRICE RANGE?
ARE YOU COMPARABLE? Being higher or lower priced than competitors needs explaining
IF YOU’RE MORE EXPENSIVE, YOU NEED A WEBSITE THAT MATCHES
If your price is more (or less) than your competitors, you need to
communicate why, which might be better done in person.
And if it’s much more expensive, you definitely need a website that
supports that. You’re not going to sell an Armani jacket on a website that
makes you look like Kmart.
2. IS EVERYONE ELSE DOING IT?
WILL YOU BE LEFT OUT? You might not even be asked if your competitors are transparent
YOU NEED A GOOD REASON TO ASK PEOPLE TO JUMP THROUGH A HOOP YOUR
COMPETITORS DON’T
If someone cruises a few websites harvesting pricing information from
enough competitors, they’re probably not going to jump through
some extra hoops to get price information from.
They’ll could rule you out and take the negotiation to the next stage
with your competitors.
3. COULD IT
GET YOU GOOGLE LOVE?
WILL IT GET YOU VISITORS?Publishing your prices could get Google to send you traffic
PEOPLE SEARCH FOR FEES, SO PUBLISHING THEM
COULD ATTRACT SEARCH RANKING
The price of a service is one of the things people specifically search for.
If your competitors aren’t providing that information, it could give you an
advantage when Google starts sending you people at the research
stage.
4. DO YOU GET TYRE KICKERS?
PRICING QUALIFIES CUSTOMERSNo more time-wasting calls from people without the budget
SAVE TIME AND EMBARRASSING
CONVERSATIONS BY GETTING STRAIGHT TO THE
PRICE
Sometimes the cost of something is outside the reach of many people
looking for it.
You can save them and you some time by getting quickly to the price.
On the other hand, sometimes people only “don’t have the budget” because they don’t understand the
value of the service.
When you explain it, the budget might change.
5. WHAT’S IT
WORTH?
WHAT’S IT WORTH?Get an email address in exchange for the information
ONCE YOU HAVE SOMEONE’S EMAIL
ADDRESS YOU CAN FOLLOW UP WITH AUTOMATED
MARKETING
If pricing information is scarce, it might be valuable enough for
someone to give you their email address in return for you sending
them a pricing guide.