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Pearl NguyenStrategic partner manager

Shopping Ads for VietnamDecember 2018

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Vietnam Ecommerce

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Source: Google-Temasek Report

2017: Very happening year for Ecommerce in ASEAN

Ecommerce contributes 22% to ASEAN total e-Conomy in 2017

2x

Proprietary + ConfidentialVietnam E-commerce will grow 3.6x by 2025

Growth drivers1. Highest growth in mobile traffic in Southeast Asia (young generation)2. Ecommerce merchants are leaders in conversion rate (low basket value, lack return policy, offline to

online behavior)3. Highest number of merchants offering COD

FY17 FY25

$2.08B $7.5B

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3.2Mnew online shoppers per year

Source: Google-Temasek Report

More and more Vietnamese are shopping online

Average new shoppers/year from 2015 - 2025

Proprietary + ConfidentialOnline shopper demand showcased through booming search queries for eCommerce brand name

6.5x in 2.5 years

Source: Google internal

Keywords

SendoLazadaAdayroiTikiShopee

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Promote your product in I-want-to-buy moments

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Introducing...

Google Shopping

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Intention

Sandals

Product details

Shopping Ads - how it works

Shopping Ads

Proprietary + ConfidentialProprietary + ConfidentialShopping Ads - Benefits

● Boost Ecommerce merchant’s product discoverability

● Capture user's intention while searching

● Proven results

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That’s why more than half of the world’s top retailers use Google Shopping Ads

Proprietary + ConfidentialProprietary + ConfidentialYou can show both shopping and text ads together

+73%

+75%

+90% Visit a Website

+83% Make a Purchase

+77% Visit a Product Page

Add to Cart

Search for Brand

When a consumer is faced with both Shopping & Text Ads...

...compared to only one type of ad

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The Future

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Shoppers’ path to purchase has grown more complex

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Managing campaigns has also grown more complex and time intensive

Audience Targeting

Device Targeting

Multiple Campaigns

Bid Adjustments

Placements

Remarketing Ads

Shopping Ads

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How do you drive sales most efficiently?

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Smart Shopping campaignsIntroducing...

Your business goals Across GoogleMachine learning

Campaigns based on your objectives: Maximize

conversion value

Automated optimization across intent signals

Combine Shopping and Remarketing to reach customers on Search, Display, YouTube and Gmail

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Product Ratings and Shipping Annotation come next

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Shopping Tab and Image Search to follow

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Looking into the (further) future of Shopping Ads

Google brings together discovery, personalization, and “non-line” experiences

50%of all searches will

be voice searches by 2020, according to

comScore

72%of voice-activated

speaker owners say that it has become

part of daily routine

We’re evolving to a world of voice-first interactions

58%create or manage shopping lists at

least once a week

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Q&A