Transcript of Shopper marketing & communication roadmap 25-1-20121presentatie Kulma Breda.
Shopper marketing & communication roadmap
25-1-2012 1presentatie Kulma Breda
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The path to purchase ( Cross channel orientation )
presentatie Kulma Breda25-1-2012
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Shopper senses
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Shopper journey, mindset & behavior
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Shopper journey & message
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Shopper communication roadmap ( Brand manufacturer )
1. Proposition & concepting !
2. M & C Objectives
3.Formula & strategy
4.To store & in store Media mix
5. Medium & tactics
6. Medium & final design
7. Medium & excecution
8. Results & evaluation
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Shopper communicatie roadmap ( Retailer )
1. Brand, formula and strategy!
2. M & C objectives
3.Proposition and concepting
4.To store & in store Media mix
5. Medium & tactics
6. Medium & final design
7. Medium & excecution
8. Results & evaluation
presentatie Kulma Breda25-1-2012
4. To store & instore media mix
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1. Out door 2. Store design / Layout etc.3. Team4. Sense media5. New media6. Product presentation / VM7. Packaging8. Shelf & presentation materials9. Display10. Promotion11. Sign & pricing12. Brochure,leaflet etc.