ShopBites Australia - Geolocation Retail App

Post on 13-Jan-2015

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ShopBites is a smartphone app designed to drive customers back in to Australian stores. We're speaking to Retail and Brand partners now - call us to be part of this exciting development in Australian retail.

Transcript of ShopBites Australia - Geolocation Retail App

Driving foot traffic back into Australian retail stores

What’s the problem?

Online sales are cannibalising

traditional bricks & mortar sales

Retailers are looking for ways to get shoppers back into

stores

Geo-location technology

With geolocation technology and the power of smartphones, Location Based Services (LBS) now make it possible to encourage customers into your stores

and engage directly with them

• 5 million users

• 20 million verified store walk-ins, 33 million in-store product scans

• Top 4 shopping app (after eBay, Amazon & Groupon)

• Partners include: Target, Macy’s, Best Buy, Simon Malls, Mobil, Visa

• 7,000+ stores in US

USA Case study: Shopkick: smartphone app using geolocation

technology

What is ShopBites?

Smartphone app using geo-location technology to drive foot traffic into

Australian stores

Users compelled to visit stores, earn points (‘bites’) and redeem for rewards

iOS & Android

How it works

Visit partner stores to earn

bites ...

Search and scan products

to earn more ...

Claim rewards with earned

bites (gift cards, iTunes cards

etc)

Benefits for the Retailer

Low CAC

Targeted communications

Product engagement Increased sales

Data capture

Increased foot traffic

Benefits for the Customer

One app for multiple stores

Fun & novel

Earn rewards … redeem for prizes

Social

Being part of ShopBites

Use Management console to …

track activity

allocate bites to actionsorder bites

load marketing campaigns

ShopBites in action

Initial Step:Find Stores Nearby

- Map view -

Find Stores Nearby – Augmented Reality view –

Find Stores Nearby - List view -

Summary of ‘bites’ available at a store

Look inside …

‘bites’ distributed throughout store

departments

Generous

ProductDetail

Scan to earn bites

Offers & Couponswith iOS

Passbook functionality

Embedded Sharing of Offers and

Deals

Rewards

We’re signing Partners now!

ShopBites is signing Brand and Retail Partners now, prior to launch in mid 2013. To be part of this exciting development in Australian retail, please get in touch to arrange a meeting.

We look forward to hearing from you.

Melanie Hardie, Marketing Mgrm: +61 422 441 973

e: mhardie@shopbites.com.au

Richard Johnson, CEOm: +61 403 826 501e: rjohnson@shopbites.com.au

ShopBites Pty Limited, ACN 162 057 114