eCommerce

John Engroff – SVP Ecommerce

Karen Cardin – VP Ecommerce Operations

Linda Mihalick – VP Ecommerce Marketing

eCommerce

• New online store launched September 29 – Key strategic priority for the Exchange

• Continuing to increase product selection available – Online and in brick & mortar stores – SKU parity report – CSI score

• Optimize Supply Chain – SEKO Worldwide

• Success – Increased shopping satisfaction for our eCommerce customers – Improved efficiency of inventory online and in stores

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Shared Assortment SKU’s

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VendorNet Dropship Solution

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Specialty Stores Business Model Mirror all or part of supplier’s online store

Vendor site within our site

Vendor establishes pricing

Ability to refine assortment as it is vendor’s own site

Preferred Business Model

Buy through Exchange Online Shopping Cart

Customer checks out only once

Orders sent to vendor for fulfillment (drop ship)

Orders are tax free

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New Website - Development

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Goals: – Develop a state-of-the-art, industry best

practice eCommerce website that positions the Exchange to be the best online retailer serving:

• Active Military

• Reserve

• Guard

• Retirees

• Associates

• Family & Spouses

– Ensure website emphasizes our company “Voice” including the following benefits:

• No Tax

• Discounted Savings over Other Retailers

• Worldwide Shipping

• Military Star Credit Benefits

• Earnings for FMWRC

– Emphasize Exchange “By The Numbers”

New Website – Creative - Navigation

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Navigation - Mega-Menu

New Website – Mobile

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Mobile

New Website – Core Tracks

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Channels - Merchandising Filtering

New Website – Core Tracks

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Product Detail Page Quick View / Auto-Re-order

New Website – Core Tracks

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Checkout Store Locator

New Website – Core Tracks

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Individual Store Page Movie Theater

New Website - Timeline

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Target Soft Launch Date – September 29, 2014

Launch Campaign – October 2014 – Support

• Daily email campaign

– Vendor supported product deals

– Vendor supported contests

• Print – tabs, store signage

• Social media

• TV

• Press Release

– Email full CCD list

Questions?