Fearless Sourcing on LinkedIn

How to Use use LinkedIn to find potential candidates – in advanced

and creative ways

Presenter: Irina Shamaeva

Chief Sourcer, Brain Gain Recruiting

Founder, People Sourcing Certification Program http://sourcingcertification.com

http://www.linkedin.com/in/irinashamaeva

Twitter @braingain

Blog: http://booleanstrings.com

Introduction

• LinkedIn remains the main site for recruiters, “the” business network, beyond competition

• Your competitors search there, too

• This presentation is about using LinkedIn for sourcing in advanced and creative ways

• I will share many examples

• Your questions are welcome

Outline

• People Search Dialog Mastery

• Using People Search for Completive Intelligence

• Finding “Similar” Profiles

• Skills Research

• Summary

Simple and AdvancedPeople Search

Simple Keyword Search

• Don’t forget to add the 3rd level connections:

Narrow to Location

Advanced People Search• Put phrases in “”

• Use Title

Expand Search by Using Keyword Variations

Searching by Keywords vs. by Title

• Search by Title: fewer, more targeted results

Searching by Certification Abbreviation in the Last Name

• Few results

• Very targeted

Using People Search for Completive Intelligence

Do a Keyword Search -Find Locations, Companies

• Search (for a RN/pediatric/int. care) US-wide –see the numbers per locations and top employers

Search in One Area -See Top Employers

• Select different keywords (skills) to explore

Find Top Companies for Skills, Locations

• CPA Tax; current: accountant; area: NYC

FindPast Companies,Locationsfor Employer

Finding “Similar” Profiles

Find Similar Profiles via “People Also Viewed”

“People Also Viewed”

• You can continue exploring using “People Also Viewed” on each profile that is relevant

• Full profiles are shown even for people who are out of your network

See Full Profiles for “Similar” Members

Skills Research

Skills on LinkedIn

• Skills are visible on profiles; are good keywords to use

Skills in the Alumni Search• Select a University…

• …view the skills

Find Relevant Skills

• Select Field(s) of Study to see relevant skills

Summary: What We Have Covered

• Using advanced capabilities in search dialog

• Using LinkedIn for research, Competitive Intelligence

• Finding similar target profiles

• Researching professional skills

Resources: Boolean Strings &People Sourcing

• Blog http://booleanstrings.com

• Largest Sourcers’ Community:

– "Boolean Strings" Group on LinkedIn

– Boolean Strings Network

• People Sourcing Certifications

– http://sourcingcertification.com

Thank You!

• I can be reached at

irina@braingainrecruiting.com | 510-233-9493

• Q&A