I. Snapshot of the meeting planner.II. Why meeting planners should be on

social media.III. Five ways to use social media.

IV. The meeting planner’s social media

toolkit.

V. Tips for a successful “social”

conference.VI. Discussion

90% of respondents over age 60 use LinkedIn

43% of those over age 60 use YouTube

88% of the 20-29 age group use Facebook

41% of the 20-29 age group use Twitter

29% of the 20-29 age group read or write blogs

86% Females use LinkedIn

60% Males use Facebook

30% Females use Twitter

37% Males use YouTube

31% Males read or write blogs

88% of LinkedIn Users have 15+ Years of Experience

65% of Facebook Users have less than 5 years of experience

40% of YouTube Users have 15-19 years of experience

38% of Twitter Users have 5-9 years in the business

32% of Bloggers have 5-9 years of experience

Networking opportunities and educational

content.

Drive attendance.

Mobilize registered attendees.

Increase attendee engagement.

Shape your reputation.

#1: Live discussions before, during and after

the conference.

#2: QR Codes.

#3: Mobile guides and apps.

#4: Let your attendees “plan” the conference.

#5: Use photos and videos to tell the

conference story.

Build brand equity.

Develop a tweet plan.

Create a video

catalogue.#1 – Educate.#2 – Answer questions.

#3 – Do a product

review.

#4 – Exchange business

for service.#5 – Debunk myths.

Create and promote the conference hashtag.Work with the local DMO staff.Dedicate a staff person for on-site social

media communications.Hire a photographer/videographer.Share the attendees’ experiences.

Gathan D. Borden

Director, Brand Marketing & Advertising

gborden@gotolouisville.com