FOR THE MEETINGS PROFESSIONAL

March 9, 2012

SGMP Old Dominion Chapter

GAME PLAN

GoalsStudiesDisney’s 4 Cs StoryboardingPop Quiz

DefinitionsTraitsChange

Brainstorming"What If…?

DEFINITIONS

Fuller

Vance

Edison

STUDIES

Age

I Q

Education

TRAITS

Observation

Flexibility

Synthesis

Sensitivity

Originality

Perception

“The ability to create is the ability to adapt”

…Emerson

DISNEY’S 4 Cs of CREATIVITY

1. Curiosity

2. Courage

3. Confidence

4. Constancy

Psychology of Change

Shock

Denial

Anger

Reacting

Withdrawal

Acceptance

Positive—Negative

DEALING WITH PLANNERS AND SUPPLIERS

S T O R Y B OA R D I NG

Ideas Ideas Ideas Ideas Ideas Ideas

Brainstorming

Judicial judgment is ruled is out

Quantity not Quality

“Free-wheeling” is welcomed

Combination and Improvement

1. DEFINE THE PROBLEM2. GET THE FACTS3. WEIGH AND DECIDE4. CHECK RESULTS

SCIENTIFIC METHOD

Killer PhrasesIt won’t work here.

When Ms. Jones was here…

But we’ve always done it that way.

It’s not in the budget.

“Genius is 1% Inspiration and 99% Perspiration”

-Thomas Edison

Pop Quiz

Tests Of Creativity

1. Who?2. What?

3. Where?4. When?

5. Why?6. How?

IDEA SPURRING QUESTIONS

WHAT IF…….

Edw. E. Scannell, CMP,CSP480-970-0101