Post on 11-May-2015
description
Axel Hoffart Stephanie Ram Arianna Dametto Kimberley Woodward Jon Tingling
Agenda
• Crowd Psychology• Organizing Crowds 101–Who, Why, How
• Crowd Sourcing• Current Trends • Community Building Plan – Tips• Fork Activity
Classic Crowd Psychology
What is a crowd?
“a set of individuals who share a common social identification of themselves in terms of that crowd” Henri Tajfel
Organizing Crowds 101
Organizing Crowds – Who?
Who organizes and leads crowds?
Organizing Crowds – Who?
• Social media is a tool, NOT the cause• Starts with a few• Those who take up the cause • Self Organizing Crowds
Organizing Crowds – Who?
• http://www.youtube.com/watch?v=8lrGZnKf8
Organizing Crowds – Why?
What motivates people to participate in a crowd?
Collective ideologies arouse peoples commitment to action. The homogeneity of individuals in a crowd can be attributed to the fact that they are all acting on the basis of a common beliefs and social identity.
Organizing Crowds – Why?
• Common Goals - Connection
• Economic instability and Politics
• People feel a need to take action
• Social Media used as a channel for organizing crowds creates synergy effects over to traditional mediums
Organizing Crowds – Why?
Why do you get involved?
Organizing Crowds – How?
• Few creating meaningful content- people will feel compelled to share it
• Getting the right message into the right hands
• Reaching the masses- Snowball effect/Virality- Echo effect
• Traditional media can join in• Real-time updates
Organizing Crowds – How?Norway
Organizing Crowds – How?
Organizing Crowds – How?
“If one man can show so much hate, imagine how much love we all can show together” –
Tweet by Helle Gannestad
CrowdSourcing – What is it?
What is it?
Today’s Application
Advantages
Risks
Concluding Thoughts - Crowdsourcing
Why is this relevant to our discussion on Organizing Crowds?
How can businesses benefit today?
Trends
• Activities• Locations• Algorithms–Web 3.0 Infrographics (Ex. Hunch)
• Microvolunteering – Sparked
#Bringafork
Tips Community Building Plan
• Make it meaningful and valuable• Medium• Evangelists• Easy to Share• Consistency • Allow crowd to have voice • Flexible - proactive and reactive • Listen and respond
Questions?
Weekly Discussion
• We will be posting our first discussion today before 3 pm
• Every day we will post an article to discuss until the next class
• Follow us on Twitter #bringafork• Connect with us on the group
facebook page
Thank You!