Post on 01-Nov-2014
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Beyond One to One SessionsBeta GroupSession 2
It all starts with a niche.
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What is a niche? (target market)
A group of people who have identifiable problems who hang out together in person or online.
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How is an MSOTI niche different?
In-office practice can be much broader/less specific.
Your local community = pondThe internet - ocean
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Why a niche? (target market) Need buyers Leverage your content
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The Best Part About a Niche Allows you to become the expert.People love the experts.People want the experts.
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Allows you to make the best use of your time and money.
Cool Part About Niches…
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What makes a good niche?
A group of people who have identifiable problems who hang out together in person or online.
Have an association - online or offline.
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What makes a not-so-great niche?
Too bigDon’t know they have a problemDon’t want to pay for help
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So how do we pick a niche?
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You may find that what is or has been meaningful in your life will be
your niche.
Start with what you love
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Make a list about you .. Your interests.Meaningful experiences/growthWhat you know in your heart
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Make a list about your .. Favorite books. Favorite clients. Favorite friends
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Research Google what they’d enter Look for groups online & offline Check Amazon and your local bookstore
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Only pick a niche that excites you and gets you up in the morning.
A niche needs your passion
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In Summary No niche = no $$ Niche has identifiable problems, hangs out together and has $$ to pay for solutions.
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Coaching questions for you … Where is your heart and mind headed
when thinking about a niche? What are you taking away from
today’s session?
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