ServiceNow mobile strategyPrepared for Chicago SNUG | March 2014

Dan Turchin | ServiceNow | Sr. Director Product Strategy

Objectives

1. Why mobile matters2. Our mobile roadmap3. Why your mobile initiative will succeed4. Q&A

3

But first…

Our mobile philosophy

Mobile alwaysDesign for mobile use. Reduce clicks, eliminate

unnecessary typing, and personalize the interface.

Presence-awareMake the mobile user experience better than the web by incorporating status, presence, social cues, and location.

Embrace consumerizationMake accessing, managing, and using ServiceNow when

mobile intuitive, familiar, and secure.

Stop thinking mobile first.

"…designing for mobile first not only prepares us for explosive growth and new opportunities, it forces us to focus and enables us to innovate.”

Luke Wroblewski, 2009

Start thinking mobile always.

Mobile in Berlin, Calgary, and Dublin

Release Smartphone Tablet

Berlin Mobile views Web interface

Calgary Mobile views iPad HTML5 app

Dublin iOS and Android HTML5 app iOS and Android HTML5 app

iPhone in Berlin iPad in Calgary iPhone in Dublin

Mobile in Berlin

Key features• Platform integration• Device detection• Unified architecture• Social integration

Mobile in Calgary

Key features• iPad HTML5 app• Card view• Favorites• Preview pane• Multi-column filter in lookup lists

Mobile in Dublin

Mobile in Dublin: key features

1. HTML5 web app optimized for iOS and Android2. End-user self-service3. Home page with recents and favorites4. Personal labels5. Streams6. Cards7. Approvals8. UI actions and client scripts9. Personal tasks app10.Custom apps

What’s ahead...

Push alerts Collaboration

Status and presence

Interactive dashboards

Local storage Smart scanning

SSO and cloud storage

integrations

Broader OS support

Why your mobile initiative will succeed

Where’s the business value?Business projects succeed. Technology projects fail.

What are our business

objectives?

What gives us a competitive advantage?

How will improved

responsiveness impact the business?

Mobile strategies that work...answer these three questions

Who will benefit most from mobile and why?

Are we ready for it culturally and technologically?

Where will adoption be quickest?

Mobile readiness top tenProactively engage key stakeholders

Have we briefed the security team?

What is our BYOD policy?

What is our MDM (Mobile Device Management) policy?

Are BlackBerry users assigned to a BES (BlackBerry Enterprise Server)?

Is our device support policy different for smartphones and tablets?

What is our data storage policy for mobile devices?

Does our privacy policy allow the sharing of location-based information?

Does our SSO solution work on mobile?

Are we launch-ready? Is support prepared? Provisioning? Finance?

Learn from the best

IT Users Business Users

Managers

Resources

Your peers

Your intuition

Our public demo

Our whitepaper

Our whole crew’s here to help

Dan Turchin

Sr. Director Product Strategy

e: dan.turchin@servicenow.com

p: (408)899-3954

m: (650)533-0918