Post on 30-Mar-2016
description
Issue SERVDESIGN > > Feb 13, 2012 > > $4.99rollingstone.com
SEX , DRUGS, ROCK N’ ROLL & HONEY
Rock n’HoneyRock n’Honey
CONTENTS:
INTRO
PERSONA(S)
STORY BOARDS
CUSTOM INDEX
BRANDED ELEMENTS
GOALS
INTRO TO GUIDE BOOK:
GOALS:
BRANDED ELEMENTS:
BRANDED ELEMENTS:
KEY OFFERINGS:
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
FLOOR 2
FLOOR 3
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
The Second floor will act as a dance club and venue. It will play host to top artist and rockstars of the day. Guest can listen and enjoy honey based cuisine while sipping on pints of Mead.
PERSONA DEVELOPMENT:
DEMOGRAPHICS
NAME
METAPHORE
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
PHOTO
PRE EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
DURING EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
DURING EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
POST EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
TOUCH POINT DEVELOPER:
MENU
PRODUCTS
DRINKS
EVENTS
OTHER/ADDITIONAL
MAP:
Stage
Entrance
Shop
Explore
Stairs
Stairs
Bar
The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
STANDARD INDEX:
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
LEARN/EXPLORE/SOLVE
INFOMATION/TAG PERFORMANCE/SHOW
BUY/TRANSACTION
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
CUSTOM INDEX:The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
MEAD/HONEY MECHINE
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER