Post on 31-May-2015
description
What’s in Your Mobile?
A Look at New Communication
Technologies
Dolly Samson18 September 2007
Overview
Who ?When ?How ?
Who?Location
Global, National, Regional
DemographicsAge, gender
Targeted AudienceDistribution list
WhenAlways (continuous partial attention)ImmediateSpecific future timeLimited time windowSynchronousAsynchronous
How?Internet
Slow/Fast
Push/Pull
Mobile/Wired
DevicesMobile phonePDAiPod touchLaptopDesktop workstationOther IP devices
car, home, fridge, Tivo, watch, game device
Now the fun part!
What kinds of messages do you send?NetworkingAudio/VideoMessagingMeetings
NetworkingSocial
Facebook, MySpace
ProfessionalLinkedIn
NetworkingTargeted, asynchronous, push/pull, all devices
Blogs (Dell, WalMarting Across America) "The Corporate Blogging Book” by Debbie Weil RSS web feeds
News reader aggregator
Audio/Video
Web2.0YouTube
Advert overlays
Podcasts, VodcastsFlashPowerpointsPecha kuchaThe third screen
“snack-sized”
MessagingEmail
For mobile device (Outlook, gmail)IM
For mobile deviceSMS/MMS
IndividualBulk
Calendars
Meetings
One-to-ManyWebExElluminate
Many-to-ManySkype, GoogleTalk, barabluNetMeetingSecondLife
Other Web2.0 ToolsDel.icio.usPayPalOffice2.0