Post on 05-Dec-2014
description
SEO: Mine, Yours, Ours
- Amish Keshwani
Contents
4 : Corporate SEO Culture.
3 : SEO And Internet Marketing.
2 : Why SEO ?
1 : What is SEO
5 : How You Can Contribute ?
What is SEO SEO Provides visibility to website.
SEO Provides meaning to content.
SEO is the art & science of raising website visibility in search engines & directories to increase targeted leads. SEO Improves natural or “organic” listing in SERP.
Everything Evolves around Search Engine
Why SEO ?
Any Business who want to survive in this competitive age needs to have STRONG ONLINE PRESENCE.
Having a “Global Presence” will be the necessity in the coming years to survive in the market.
Search Engines are the most common medium on the Internet to locate a product or service anywhere in the world.
SEO & Internet Marketing
Internet Marketing is the art of promoting products and services of the respective company on the Internet by increasing a website's online visibility.
SEO is one branch of Internet Marketing
Internet Marketing is much more then playing around GOOGLE
SEO & Internet Marketing
Social Media Marketing is also one of the major part of Internet Marketing
•Active blogs : 35 million•Facebook User: 190 million•Video on YouTube: 66 million•Flickr photos/day: 1.5 million
SEO & Internet Marketing
26%
34%
49%
54%
56%
60%
61%
63%
78%
B anner ads
S earch ads
S ponsorships
R adio
TV/magaz ine
B rand s ites
B logs
C hat/discuss ion comments
O ther consumers
Whom People Trust on the Internet
Corporate SEO Culture
I strongly believe that, I strongly believe that,
SEO is about involvement, SEO is about involvement,
SEO is about sharing, SEO is about sharing,
SEO is about bridging the gap,SEO is about bridging the gap,
The most successful SEO programs aren’t The most successful SEO programs aren’t solely the result of a great SEO team. solely the result of a great SEO team.
They happen because the entire company They happen because the entire company incorporates SEO into their portion of a incorporates SEO into their portion of a given project, given project,
And everyone recognizes & contributesAnd everyone recognizes & contributes..
How you can contribute ?Today, Anyone Is A Publisher
Web 2.0
• Google groups and Yahoo groups.Google groups and Yahoo groups.
How you can contribute ?
• E-mail signature.E-mail signature.
• Blogs & RSS.Blogs & RSS.
• Social Bookmarking & Tagging.Social Bookmarking & Tagging.
How you can contribute ?
How you can contribute ?
• Group Posting
• Discussion Forums
• Micro Blogs
What to Follow ?
Action: Talk to the influencersTools: Comments, groups, blogs, friends
Objective: Identify brand advocates;
Result: Influence the conversation
Outcome Matters…
SEO: Mine, Yours, Ours
Mine : Domain
Yours : Support
Ours : Success
TEAM : Together Everyone Achieves More
Thank You
Amish Keshwani “Making You Searchable”
Q & A