SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

PUBLIC RELATIONS &

SEO…What’s the Connection in today’s Hyper-Driven

World?By Michael A. Morris & Cole Watts

By Michael A. Morris & Cole Watts

Key Personnel

Michael A. Morris Cole Watts

What is Public Relations Today?

As a Public Relations Specialist we’re all creating positive content for all of our clients.

• News room

• Social Media

• Blog Posts

• Press Releases

• TV spots

• Radio

• Videos

What is SEO?Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS.

• Local Citations

• Social Media

• Keyword Rich Content

• Link Building

CONTENT IS KING

• BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE.

IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST.

THE WEBSITE IS YOUR FIRST IMPRESSION

HOW DO YOU HEAR ABOUT A COMPANY?

BUT AT THE END OF THE DAY…

• KEYWORDS IN TEXT

• BACK LINKS

• ANCHOR TEXT

• ONSITE S.E.O.

WHAT DOES YOUR WEBSITE LOOK LIKE?

HTTP://WWW.BROWSEO.NET/

• YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK

PEOPLE ARE GETTING SMARTER

PENGUIN/PANDA/HUMMINGBIRD

ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH

SOCIAL MEDIA

TECHNOLOGY IS CHANGING.

- WHAT IS THE FUNCTIONALITY OF A WEBSITE?

- IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?

- IS THE CONTENT CLEAR AND CONCISE?

- IF THE CONTENT RELEVANT?

- ARE YOU ON A SOCIAL MEDIA CHANNEL?

- WHO IS LINKING TO YOU?

LINKS MATTER

HTTP://WWW.OPENSITEEXPLORER.COM/

YOUR P.R. HAS TO HAVE AN SEO STRATEGY

…AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY

• WHERE ARE YOUR CUSTOMERS?

• WHAT DO YOUR CUSTOMERS LIKE?

• WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE?

• WHERE ARE YOUR KEYWORDS?

WHAT IS YOUR GOAL(S)?

QUESTIONS?

SEO & Public Relations - Presentation for Raleigh Public Relations Society

Marketing

Transcript of SEO & Public Relations - Presentation for Raleigh Public Relations Society

An Overview of Public Relations Theory - csus.edu overview.pdf · An Overview of Public Relations Theory Management Perspectives in Public Relations The field of public relations

RALEIGH PUBLIC SCHOOL · 2020. 9. 2. · RALEIGH PUBLIC SCHOOL Nurturing Children in an Innovative and Creative Environment Find us at 12 North Street, Raleigh 2454 T 6655 4228 F

Public Relations Workshop TOPICS NA and Public Relations Public Relations Principles Effective Services Planning Presentations to the Public.

THE PRACTICE OF PUBLIC RELATIONS DEFINING PUBLIC RELATIONS.

Public Relations, Community Relations & Sales Promotion · Public Relations, Community Relations & Sales Promotion ... • Public Relations: reputation management for which you principally

Public Relations & Communications Public Relations & Communications HERO UNIT Training Module.

PUBLIC RELATIONS LEADERSHIP the role of public … · PUBLIC RELATIONS LEADERSHIP the role of public relations in governance ... narrative • Technical ... Public Relations and communication

Public Relations and Public Diplomacy: Conceptual and Practical … publica... · 2015. 7. 29. · Public Relations and Public Diplomacy – Public Relations Journal – Vol. 7, No.

Public Relations. 17-2 What is Public Relations?

Public relations, voice and recognition: a case studyeprints.whiterose.ac.uk/112657/3/EdwardsPublic relations, voice and... · PUBLIC RELATIONS, VOICE AND RECOGNITION 2 Public relations,

Public Relations & Social Media. Public Relations What is.

PUBLIC RELATIONS - English · brand manager. public relations skills salary literary agent. public relations skills salary sales manager. public relations skills salary museum coordinator.

Public Relations

Public Relations Basics - An Introduction to Public Relations

City of Raleigh Public Meeting Presentation · City of Raleigh Pleasant Valley Road Widening Project March 15, 2018 Public Meeting Presentation

Public speaking Public Relations

Marketing and Public Relations Department BRAND GUIDE STYLE · Public Relations at pr@cf.edu. Marketing and Public Relations at CF The Marketing and Public Relations office provides

THE NATURE OF PUBLIC RELATIONS RELATIONS “Public relations is planned, persuasive communication designed to influence significant public” (John Marston) “Public relations is

iMiller Public Relations - International Public Relations for Telecom Companies

Public Relations Case Study: Investor Relations and Community Relations ...yvonnebush.weebly.com/.../public_relations_case_study_hd_final.pdf · 1 Public Relations Case Study: Investor