SEO, LIES & WEBSITE REVIEWS

Jon Rognerud

@jonrognerud

March 2014

AGENDA

SEO “Defined” For 20148 SEO Lies 10 Website ReviewsBUT FIRST…

BOOK GIVE AWAY! (FIVE)

COLLECT YOUR QUESTIONS.BEST QUESTIONS WIN!

JON ROGNERUD

Author (Entrepreneur/Mcgraw-Hill)

SEO Authority Chaosmap Search Agency

Father, Husband

Plays guitar at every party

Cross-fit nut (lost 45 lbs)

MOST SOUGHT AFTER SEO EXPERT

WHAT IS SEO?

DEFINITION:The Art & Science of tuning web pages and web sites so they show up high in search engine results. (organic / natural)Human and technical context (visual and non-visual)

Keywords, LinksEntities – people, places, things, events, etc.

SEO IS NOW (2014):

Audience & EngagementIs the user delighted?

“Search experience optimization”(Usability, User Experience)Answer questions and be relevantEasy to navigate & shareRich, useful Content

SEO “LIES”Jon Rognerud

@jonrognerud

March 2014

SEO LIES (MYTHS)

ADD MORE CONTENT + MORE OFTEN, AND YOU’LL RANK HIGHER

SEO LIES (MYTHS)

GET YOUR DESCRIPTION TAG RIGHT, AND YOU’LL RANK BETTER

SEO LIES (MYTHS)

Having More Than One <H1> Tag On The Same Page Will Lower Your Ranking.

SEO LIES (MYTHS)

Using Google Analytics Or Chrome Is Bad, Because Google Can Spy On You.

SEO LIES (MYTHS)

Generate an XML sitemap, and you’ll rank higher.

SEO LIES (MYTHS)

If you create and run Google Adwords Ads, You’ll Rank Better in SEO.

SEO LIES (MYTHS)

If you have a high PageRank, you’ll rank higher (and get more traffic).

SEO LIES (MYTHS)

Any backlink (external source) is a good link.

EXAMPLES – “LIVE”Jon Rognerud

@jonrognerud

March 2014

EXAMPLE WEBSITES

http://www.addresstwo.com/small-business-crm/

http://www.siderean.com/editing-software.htm

http://www.fisglobal.com/EMEA/UK/solution-outsourcedprocessing-bankingutility

https://www.avaloq.com/

https://www.altastreet.com/

http://www.brooksmassage.com/

http://magicalblooms.com/

http://pismobobs.com/

http://www.cleanairlawncarehollywood.com/

http://hermosaautomotive.com/

FORMULA FOR SUCCESS

1. Website / Page Goals

2.Your Perfect Customer

3. Testimonials, Case Studies, Results

4. Traffic & Conversions Strategy

Profits Formula

THE BUYING CYCLE

Awareness

Consideration

IntentPurchase

Repurchase

NEXT: SPECIAL OFFER

FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)

www.jonrognerud.com/sessionValue

$497.00

BOOK GIVE AWAY!

WINNERS ARE BEING SELECTED…

FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)

www.jonrognerud.com/sessionValue

$497.00