SEO: 50 tips in 50 minutes

conversationmarketing.com

@portentint

50 tips in 50 minutes

#portentu for questions

portent.co/50-in-50

The 1 thing

I know the tricks.

There are no tricks.

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Search psychology

Understand what search engines want.

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(they want happy users)

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Understand why they want it.

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(they want money)

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Realize how they get it.

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relevanceauthority

quality

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Understand the SERPs.

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organic

shopping

organic

shopping

local + organic

images

videos

organic

social

Analytics & data

Create a keyword map.

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Create a keyword map.

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Get non-personalized rankings.

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proxify.com

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google.co.uk/search?gl=us&q=jeans

Track keyword diversity.

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Track conversions.

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Track authority.

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Track authority.

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Track indexation.

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Use multiple sources.

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Lay the foundation

Check response codes.

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Not found = 404

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Permanently moved = 301

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responsetester.appspot.com

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responsetester.appspot.com

Make text, text.

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Make text, text.

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CONGRATULATIONS!!!!!

D’OH

Consolidate links.

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Consolidate links.

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Article

Another link

Article

ArticleArticle

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Relevance

Learn the blank sheet of paper test.

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Fully descriptive

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Deer kill 17000

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from asmainegoes.com

Supreme Court tries sodomy

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Questions to be answered soon

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Write a great title tag.

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Have unique content.

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Write great ALT text.

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Visibility

Set up Google Webmaster Tools.

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Check HTML suggestions.

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Check HTML suggestions.

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Check crawl errors.

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Check crawl errors.

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Check crawl errors.

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Test robots.txt.

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Build an XML sitemap.

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Build an XML image map.

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Build an XML video map.

Authority/quality

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Put your address on every page.

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Put your seals on every page.

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Dude, seriously...?

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Put links where they matter.

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The rational surfer

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Put content where it matters.

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Learn canonicalization.

How may I help?

Duuuhhrrrr I R Googles. Where

content be?

An example of a canonicalization problem:

www.mysite.commysite.comwww.mysite.com/index.html

No, wait. Where are duh sitez?

Use rel=canonical as a last resort.

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Link to your home page at www.yoursite.com.

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No navigation tracking links!

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www.blah.com/foo/Frontdoor/mct

www.blah.com/foo/Frontdoor/mct?nav=top

Nooooo... Frzzzlrtttt blhttt

/EditorialImages/foo?parentEventId=114410274

/EditorialImages/foo?parenteventid=114410274&isource=usa_ed

Gurgle...

Remove session ids.

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Find the most important pages on your site.

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Change 302s to 301s.

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Fix 404s.

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Make linking easy.

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Make sharing easy.

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Comment well and wisely.

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Guest post.

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Curate.

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Diversify.

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Write gooder.

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Remove ‘thin’ pages.

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Avoid duplication.

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Avoid duplication.any

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Avoid duplication.anything lik

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Avoid duplication.anything lik

e any kind of

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Get a Pagespeed score of 80+.

Get a B+ on Yslow.

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Do it for all site pages.

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Use https sparingly.

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so... slow...

BONUS ROUND

Ignore the following:

Toolbar PageRank.

The news media.

Sites above yours.

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nofollow

These guys.

Give search engines what people want.

portent.co/50-in-50

@portentint#portentu

portent.co/50-in-50

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