Post on 08-Jul-2015
description
Print 2013 and beyond: The future is REAL
Michelle SherwoodGeneral Manager, Marketing
Sensis Pty Ltd
Our strategy has delivered results
Yellow Pages(R) print last 7 day usage, age 50 and under*
Apr
-Jun
07
Jul-S
ep07
Oct
-Dec
07
Jan-
Mar
08
Apr
-Jun
08
Jul-S
ep08
Oct
-Dec
08
Jan-
Mar
09
Apr
-Jun
09
FY Print and Online directory revenue
FY07 FY08 FY09
Print directories Online directories
* Roy Morgan Single Source Australia. Base Australians aged 14 - 50
SalesEffectiveness
Usage
A simple business model underpins our growth
The future is REAL
Buyers Sellers
Relevant Print portfolioPrint usability
Ad models
Easy NetworkService
EducationSales excellence
Accountable Sustainability Measurement/ROI
Loud PromotionPR
Value storyCommunications
Potts Point*• English at home: 59.4%• Unemployment: 3.9%• Income: $921/week• Couple no child: 80.8%• Flat, unit or apartment: 90.2%
Liverpool*• English at home: 26.2%• Unemployment: 12.3%• Income: $332/week• Couple no child: 26.3%• Flat, unit or apartment: 51.5%
Relevant: In Sydney… one main book, nine locals, one in the car and a midi to come
* Australian Bureau of Statistics. 2006 Census Dictionary
Easy: A network approach is critical
Accountable: We need to change the ROI debate
• Make leads the currency in local search– Real leads, not just clicks
• Metered ads are critical
• But we need to measure everything:– Every part of the network– Every type of lead:
• Phone calls• Walk ins• Emails• And clicks as well
Loud: Turn up the volume onour value, successes, and future
Thank You