Post on 13-Jan-2017
SENSING-AS-A-SERVICE: NEW
BUSINESS MODEL FOR IOT
Dr. Mazlan AbbasCEO - REDtone IOT Sdn Bhd
(Adjunct Prof. UTHM)Email: mazlan.abbas@redtone.com
March 21, 2016
AGENDA• The Untapped IOT Opportunity• Why Telcos Have Difficulty To Embrace IOT?• The End-Game – Being An-End-to-End IOT Service Provider?• Sensing-as-a-Service Business Model• Identity Crisis – Find Your Niche Area
BY 2020, HOW MANY DEVICES WILL EXIST?
2020
Gartner
Cisco
Intel
IDC 212 Billion Units
200 Billion Units
50 Billion Units
26 Billion Units
Source:[1] http://www.gartner.com/newsroom/id/2684616[2] http://www.intel.com/content/www/us/en/internet-of-things/infographics/guide-to-iot.html[3] http://share.cisco.com/internet-of-things.html[4] http://www.zdnet.com/article/internet-of-things-8-9-trillion-market-in-2020-212-billion-connected-things/
HOW BIG IS THE IOT MARKET?
By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 million new 'things' will join them each day.
63 devices connected every second
10/90 RULEThe Last 100 meter
connectivity
The “last 100 meters” represent > 90% potential number of connections
Still DisconnectedConnected World
IOT VALUE CHAIN
Components Smart Objects
Network Operator
Service Enabler
System Integrator
Service Provider
Distributor / Reseller Customer
• Embedded Chips
• Modules• Wireless
Modems• Sensors
and cameras
• Routers and gateways
• Antennas and Cables
• Smart Bins• Smart
Solar• Temp
Monitoring• Fire
Extinguishers
• Meters• ATM/POS• Camera/S
ecurity
• Spectrum Allocation
• Network Infrastructure
• Backhaul Infrastructure
• Connectivity
• Availability & Quality
• Billing• Customer
Care
• Software• Infrastruct
ure• Consulting• Technolog
y Selection• Solution
Design• Wireless
Network Design
• Interfaces• Enterprise
System Integration
• Application Development
• Security• Data
Management
• Hardware• Installation
• Analysis• App
Management
• Access Control
• Data Management
• Quality of Service
• Packaging / Bundling
• Service Provisioning
• Distributes Products
• Resells services
• Supply Chain and Fullfillment
• Buys Service
• Users service
5-10% 15-20% 15-20%30-40% 15-20% ? % ? %
Total Value
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
END-TO-END IOT SERVICE PROVIDER
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network
Platform
Platform
1
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
2
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
IOT Subsidiary
3
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
4
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
5
s m a r t c i t y
smart transport
s m a r ta u t o m o t i v e
BUSINESS MODEL -HYBRID
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
Customer
Network Platform
6
Home Health Transport OfficeWaste
WHAT-IF – WE CAN DO DATA BLENDING
Creating New Compound Applications
Wisdom
Knowledge
Information
Data
More Important
Less Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to
questions
WHO
WHY
HOW
WHAT
WHERE WHEN
VALUE IS CREATED BY MAKING SENSE OF DATA
More Important
Less Important
EXAMPLE – SMART PARKINGWisdom
Knowledge
Information
Data
Understanding
N/A
Empty (0), Full (1)
Who park at this lot? What kind of vehicle?
Where is the empty parking lot?
When is the peak period?
How to implement a tiered charging?
How to find “overstayed” vehicles?
Why this parking area is not fully occupied?
Single Infrastructure • Multiple Usage
BENEFITS OF SENSING-AS-A-SERVICE
Harnessing the Creativity
Rapid Deployment
Sustainable Business Model
Assisting ScientificCommunity
IOTCloud
Smart Parking Smart Waste Management
Smart Street Light Smart Transportation
Open Data Parking GarbageCollection Lighting
PublicTransport Smartphone
Users
Smart CityHub
Social Media
IOT Applications
Sensor Data
Users
CitiAct
BUILDING THE NEXT SMART CITY SOLUTIONS
IoT in Smart City
Environmental Monitoring
Multiple Sensors Outdoor Parking Management
Parking sensors
River MonitoringWater Quality and
Flood Warning
Traffic Intensity Monitoring
Devices located at main entrance of city
Guidance to free parking lots
Panels located at intersections
Smart CitizenCrowdsensing
Smart Waste ManagementSensors in waste bins and
garbage trucks • Temperature• CO• Noise• Car Presence • Ferromagnetic
sensors
• Water level• Weather• Flow sensor• pH sensor
• Measure main traffic parameters• Traffic volumes• Road occupancy• Vehicle speed• Queue Length
• Taking information retrieved by the deployed parking sensors in order to guide drivers towards the available free parking lots
• GPS• Infra-red sensors
• User generated feedback with smartphones that help to make cities better
IOT VALUE CHAIN – WHERE IS THE MONEY?
DeviceProvider
NetworkProvider
PlatformProvider
ApplicationProvider
• No. of devices
• Edge devices/sensors
• Gateways• System
Integration• ….
• SIM-Cards• Fixed Line• Data
Bundled packages
• Data Speed• SMS/MMS• Dedicated
APN• Fixed IP• Voice/Data• …
• No. of connected devices
• Data streams
• Storage• API Keys• Email/SMS
APIs• Support Type• ….
• No. of dashboards
• No. of users• No. of data
sources• Consulting• Type sof
Analytics (Basic/Advanced)
• ….
CHOOSE YOUR PATH
SENSING-AS-A-SERVICE
MNO VS MVNO VS MVNEIDENTIFY PARTNER
IDENTIFY OPEN PLATFORM
IDENTIFY BIZ MODEL
VERTICAL OR HORIZONTAL
MULTI-SIDED MARKET?