Post on 06-Apr-2018
8/3/2019 Sendik's Real Food Magazine - Winter 2011
1/8www.sendiksmarket.com realfood
Sendiks Food Market
Elm GrovE13425 W. Watertwn Plan Rd.
Elm Grve, WI 53122(262) 784-9525
Franklin5200 W. Rawsn Ave.
Franlin, WI 53132(414) 817-9525
GErmantownN112W15800 Meqn Rd.
Germantwn, WI 53022(262) 250-9525
GraFton2195 1st Ave.
Gratn, WI 53024(262) 376-9525
GrEEnFiEld7901 W. Latn Ave.Greenfeld, WI 53220
(414) 329-9525
mEquon10930 N. Prt Washingtn Rd.
Meqn, WI 53092(262) 241-9525
nEw BErlin3600 S. Mrland RadNew Berlin, WI 53151
(262) 696-9525
wauwatosa8616 W. Nrth Ave.
Wawatsa, WI 53226(414) 456-9525
wEst BEnd280 Nrth 18th AveneWest Bend, WI 53095
(262) 335-9525
whitEFish Bay500 E. Silver Spring Dr.Whitefsh Ba, WI 53217
(414) 962-9525
ope 7 .. 9 p..
.ee.c
welcome
With the opening of
the newest Sendiks in
West Bend in Novem-
ber, we have completed a long-
term goal of having ten stores in
ten years! We would like to take
this opportunity to thank our
talented associates for all theirhard work to make our dream
become a reality. We would also
like to thank all the wonderful
communities that have wel-
comed us and supported our
stores. We believe we have the
greatest customers in the world
and it is our pleasure to serve you the best
grocery shopping experience, period.
Although the opening of Sendiks West
Bend marked the attainment of a long-term
goal, our journey is not complete. We havea firm belief at Sendiks that for a business
to stay vibrant, we must continue to grow.
The result is that our associates and custom-
ers can expect Sendiks to continue moving
forward to bigger and better things.
One thing we have been working hard
at is stepping up our level of service and
quality. Providing great service has always
been a cornerstone of our business and we
always want to make sure we are delivering
the service our customers deserve and have
come to expect. Training is paramount andwe have recently stepped up the level of train-
ing to better serve you. Our hope is that you
continue to receive the same great service
and even better service in the future.
Quality is another cornerstone of our
business. Recently, with the help of our
team members, we put in place standards
to help ensure the product you are purchas-
ing is always the best and freshest. Through
enhanced training and freshness standards
we believe you will continue to experiencethe best value in the marketplace.
Our charity partner this issue is the
MACC Fund (Midwest Athletes Against
Childhood Cancer). All proceeds from the
sale of this magazine will go directly to this
very special charity. We will also be selling
the MACC Fund Stars again in our stores.
As always, thank you for your purchase. (See
page 16 for more information.)
Thank you for remaining loyal Sendiks
customers. We are honored and humbled by
the responsibility you have given us to bethe supplier of your familys food. We will
not let you down.
Sincerely,
The Balistreri Family
Mvg Fwad
The Balistreri amil: Patt, Ni, Margaret (Harris),Salvatre, Ted, and Patri.
8/3/2019 Sendik's Real Food Magazine - Winter 2011
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Sendiks Food Marketwine
Feasts take center stage in this season
of celebration. And if youre look-
ing for a wine that can work with
cranberries as well as turkey or beef as well
as lasagna, Zinfandel is your juice. This
food-friendly homegrown varietal works
nicely with the medley of flavors at your
holiday meals.
Often called Americas heritage grape,
Zinfandel vines have been grown in Califor-
nia since the 1850s, and the wine quenched
many a miners thirst during the Gold Rush.
Zinfandels origins have been shrouded in
mystery over the years, but DNA studies at
the University of California at Davis show
that the Zinfandel grape is the same as the
Primitivo grape that is grown in southeast-
ern Italys Puglia region. The majority of
Zinfandel is grown in the United States,
however, and is Californias second mostwidely planted red grape variety.
Some of the same vines that grew from
the land upon which pioneers built a
new life have been tirelessly producing
grapes for generations. The adage less
is more applies to this sought-after old-
vine Zin since the venerable vines yield
smaller quantities of fruit that can produce
more concentrated wines than fruit from
younger vines. To be considered old ,
vines need to be at least 40 or 50 years
oldthough they may have been aroundfor more than a century.
Zinfandel is, of course, also used to pro-
duce the popular pink wine known as
White Zinfandel, but here were talking
about red Zinwhat many people call the
real Zinfandel. Red Zin can range from
light red in color to deep red, almost black.
It can have an aroma ranging from woody
cedar and damp earth to chocolate, and
spicy, floral, plum, or fruity berry and cherry
flavors. The lighter styles of Zinfandel are
fruit-forward, crisp, and have berry andcherry flavors with a bit of oak. The late-
harvest monster varieties of Zin, which
have bold, ripe fruit flavors of plum, raisin,
and licorice, have higher alcohol content
and sugars and are best enjoyed on their
own or after a meal, almost like port.
Zinfandel is usually best drunk young,
within a few years of vintage, but there are
also a number of Zins that age well. Were
always happy to provide recommendations
and answer any questions on your next visit
to our store.
Zinfandel:Cbag Amca Hag Ga
10 realfood winter2011
8/3/2019 Sendik's Real Food Magazine - Winter 2011
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Sw Rwrsm e e cce, b c c be g f .
sce cce ce f cc be ( cc be), c e e ee f e
f f e cc (k-k) ee, f f p e pce
x, j gee e bebee e. t ge e bgge e
beef, f f cce (65 pece ge cc ce)
c f e x e cce.ige? Cce fcg ec.
www.sendiksmarket.com realfood 11
chocolate
www.sendiksmarket.com realfood 11
Sendiks Food Market
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Sendiks Food Market
Where in the worldhave you seen a Sendiks shopping bag?
While the intended use of our Sendiks shopping bags is to carry groceries, weve heard there are many other great usesfrom toting items
to the office, school, or even around the world! Here are some globetrotting customers who have put their Sendiks bags to good use.
fun facts
Share Your PhotosThe next time youre in a faraway place and spot a red Sendiks bagor youre traveling yourselfsnap a
picture and send it to us at sendiksmarket.com and click on Where in the World. (Please include your
name and a few details if you wish.)
Did you know?Reuse your Sendiks quality paper or plastic shopping bag (for groceries) and receive a 5 discount for every bag.
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Sendiks Food Marketfun facts
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Sendiks Food Marketproduce
Uses
Some cooks prefer to steamor blanch for about 3 minutes
before sauting to removebitterness. Try sauting with
garlic 10-15 minutes for a tastyside, or use as you would
broccoli, it makes a nice additionto carrot sticks and celery for dip.
Enjoy raw in salads or steamor saut both the leaves and
stalks. Use much like spinach,except that chard has a heaviertexture, which requires longercooking. Saut in olive oil and
serve it as a side dish.
As a traditional favorite in thesouthern states, theyre often
boiled with salt pork, friedwith bacon, or simmered withseasoned broth. For a lighter
approach, you can saut in canolaoil and add red pepper or smokedturkey to replace the pork flavor.
Its best to remove and discardtough center stalks before
cooking. Steam, saut, or addto soup and pasta. Goes well
with red pepper flakes, chilies,vinegar, or bacon. Use smalland tender leaves in salads.
Makes an attractive garnish ortray liner because it doesnt wilt.
The young leaves can add zip
to salads, while mature leavescan be added to soups, stews,and sauts. Steam, saut, orsimmer for a side dish with
walnuts or onion, garlic, ham,salt pork, or bacon. Their
flavor mellows when cooked.
VAriety
Bccraab
Chad
CadG
Ka
MuadG
sach
DesCription
A closer relative to turnips thanbroccoli. Look for bright green
crisp leaves, and avoid wilted oryellow. Generally, thinner and
firmer stems are tenderer. Floretsshould be compact and dark green.
Avaab a-ud;ak a fag.
Member of the beet familyhas oval, glossy, dark green
leaves with white center ribsand fleshy green or red stalks.
Also called Swiss chard.
Avaab a-ud;ak umm.
A variety of cabbage that hasloose, dark-green leaves atthe top of a tall stem. Lookfor small leaves and stems
that are not too thick forfaster cooking.
Avaab a-ud;ak wa g.
An open, curly-leafed, deepgreen member of the cabbage
family. Look for dark greenleaves and pass on any with
brown or yellow leaves.
Avaab a-ud;ak a md-w
hugh a g.
Rich, green leaves of the
mustard plant, which can haveeither a crumpled or flat textureand may have either toothed,
scalloped, frilled, or lacy edges.
Avaab a-ud;ak a Dcmbhugh a Mach.
Dark-green leaves that may becurled or smooth; tender whensmall, crisper if large. Look fordark green leaves that show
no sign of wilting or yellowing.Bagged spinachsort through
and toss yellowing or wet leaves.
Avaab a-ud.
Quite versatile. Serve raw insalads, saut briefly for a side
dish, or use in soups, quiche, andpasta. Saut in olive oil with onion
or garlic. (Unless the leaves arevery young, spinach should be
stemmed. Remove tough stemsof the crinkled savoy spinach.)
Greens as Good as Gold
FlAVor
Pleasantlybitter, peppery,
nutty flavor
Mild, sweetsomewhat beet-like.Red (green leaves/
red stalks) or rainbow(varicolored stems)are slightly more
tender and flavorfulthan white (white
stalks/green leaves).
More of acabbage-likeflavor than
other greens;milder than
kale ormustardgreens.
Mildcabbage-like
flavor anda hint ofpepper
Sharp peppery
radish-like flavor.The smaller,tenderer leaveswill generallybe milder in
flavor than themature leaves.
Deep,rich flavor
L
eafy greens are not only versatile veggies to use fresh in salads or cooked as sides or added to soups and main dishes, but theyre
also a nutritional goldmine of vitamins, minerals, and phytonutrients that can help reduce the risk of cancer and cardiovasculardisease. Good sources of dietary fiber, leafy greens provide a range of nutrients including beta-carotene, calcium, iron, and folic
acid. Many are also a rich source of vitamins A and C. These nutritional powerhouses can also help lower cholesterolthe cholesterol-
lowering ability of collard greens may be the greatest of all commonly eaten cruciferous vegetables. Whether you prefer mild flavor or a
peppery bite, here are some of the options youll find in our produce section.
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Sendiks Food Markettreats
Ahomemade edible gift is a deli-
cious treat for the holidays. Not
only does the recipient enjoy a
special surprise, but it also comes with
the knowledge that you took time and
effort to make something. We came across
a great new book thats filled with a rangeof recipes from sweet to savory, along with
tips for artfully packaging your creations
Delicious Gifts: Edible Creations to Make and
Give, by Jess McCloskey. Here we share a
recipe for a sweet treat that is bound to be
one of the recipients favorite gifts.
Mk Chca
Cvd pau
Bu MawaMAkES 24-48
Its hard to beat the classic combinationof chocolate and peanut butter. The slight
saltiness of the peanut butter perfectly offsets
the sweet creaminess of the chocolate. This
version makes a light and fluffy peanut but-
ter ganache, which elevates the traditional
peanut butter cup into something recipients
will remember long after they have fin-
ished off the last delicious piece.
1 ps smth peant btter
1 p btter, stened
1 teaspn vanilla extrat3 ps netiners sgar
1 ps melted mil hlate,
dar hlate, r white hlate
t ver (r less i arent
vering the entire bath),
r se and ating i preerred
1. Place peanut butter, softened butter, and
vanilla into a bowl. Stir briskly until all the ingre-
dients are incorporated.
2. Stir in the confectioners sugar 1 cup at a
time. Depending on the consistency of thepeanut butter, the humidity in your kitchen,
and your own personal tastes, it is possible to
reduce the amount of sugar, so adding it slowly,
stirring to form a stiff dough, is recommended.
The dough should not be crumbly, but it will
be stiff and dry to the touch. You should be
able to hold it in your hands without it sticking
to your skin.
3. Allow the peanut butter ganache to cool in
the refrigerator until it fully stiffensusually
about 4 hours or, if desired, overnight. Then,
use a teaspoon to scoop out dough and rollinto balls of desired size.
4. Dip balls partially in the melted chocolate
to make buckeye-style candies or cover com-
pletely in chocolate to make truffles.
5. Allow to cool until the chocolate has firmed.
This step can be sped up in the refrigerator.
If desired, drizzle with melted white or dark
chocolate. When firm, pack into gift boxes.
Store in an airtight container in a cool location
for up to 2 weeks.
tp: If you work so slowly that the ganachebegins to warm to room temperature and
becomes sticky, simply rechill the ganache and
melt the chocolate just before rolling.
ne: This recipe makes quite a bit of peanut
butter ganache, but if covered with foil it will
keep in the freezer for months.
edible
GiftS
FRoM Delicious Gifts: eDible creationsto Make anD GiveBy JESS MccLoSkEy.
coPyRIGHT 2011 By QuINTET PuBLISHINGLIMITED. REPRINTED By ARRANGEMENTS
WITH BARRoNS EDucATIoNAL SERIES, INc.
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Sendiks Food Marketcommunity support
The MACC Fund, Midwest Athletes Against Childhood
Cancer, Inc., started 35 years ago when a two-year-old
boy named Brett was diagnosed with leukemia. Brett
Doucette, the son of Karen and the colorful Milwaukee Bucks
broadcaster Eddie, is now married and living in Arizona. His
illness served as the impetus for the MACC Fund to help chil-
dren with cancer and blood disorders like sickle cell anemia and
aplastic anemia.The MACC Fund began on the Milwaukee Arena floor on
December 10, 1976 during the retirement ceremony for Jon
McGlocklins number 14 jersey. Since that humble beginning dur-
ing a basketball game, thanks to
the generosity of thousands
of people, the MACC
Fund is celebrating
its 35th year. It
has contributed
$41 million to
research, playing
an importantrole in helping
the overall cure
rate for child-
hood cancer to
rise from 20 per-
cent to 80 percent.
These are impressive
statistics that represent the
lives of children.
The MACC Fund supports research at the Medical College
of Wisconsin in the six-story MACC Fund Research Center, at
the University of Wisconsins Carbone Cancer Center, in theMACC Fund Pediatric Cancer Research Wing of the Wiscon-
sin Interdisciplinary Medical Research (WIMR) Center, and
in the MACC Fund Center for Cancer and Blood Disorders at
Childrens Hospital of Wisconsin.
Research provides hope to a child who is fighting cancer or a
blood disorder. That hope is reflected in simple things that many
people take for granted. A child battling cancer or a blood disorder
doesnt take anything for granted. A trip to the zoo or attending
a homecoming dance, prom, and graduations are all sources of
celebration but none can compare to birthdays! The people who
have supported the MACC Fund throughout the past 35 years
have all played a role in these celebrations.
It is easy to help the MACC Fund. You can r ide a bike, hit a golf
ball, attend a fashion show, watch a basketball game or a televised
auction, volunteer, purchase special grocery items at your favorite
Balistrer i Sendiks store, buy a TODAYS TMJ4 MACC*Star, spon-
sor an event, participate in an event, or simply make a donation.
Special events of every size and description have provided a good
time for a good cause for 35 years. Regardless of the occasion, the
MACC Fund affords people of all ages a chance to provide a life-saving gift of hope to children with cancer and blood disorders.
The MaCC FundHpe r kids Thrgh Researh
Ucmg pgamad ev
mid-novEmBEr TODAYS TMJ4 MACC*Star on sale at the
Balistreris Sendiks Markets and Buddy Squirrel Stores in
Mayfair, Southridge, and the Kitchen Store. ($10)novEmBEr 12 Worlds Biggest Bananagrams Game in
conjunction with the I Back Jack Foundation at Hartland
Arrowhead High School
novEmBErdECEmBEr Pepsi MACC Fund Holiday
Program, Say Pepsi Please. Pepsi donates for every Pepsi
product you purchase in November and December like they
have since 1985.
novEmBEr 25dECEmBEr 26 Candy Cane Lane in West
Allis, celebrating 26 years of Sharing Christmas.
dECEmBEr 911 Playground Elite Girls Basketball
Tournament to benefit the MACC Fund Waukesha,
Center Court
dECEmBEr 10 The annual TODAYS TMJ4 Prime Time
Sports Auction 4 MACC on TODAYS TMJ4 from 79 PM on
the night of the MACC Funds 35th Birthday.
dECEmBEr 2931 Playground Elite Boys Basketball
Tournament to benefit the MACC Fund Waukesha,
Center Court
Pee c 414-456-5830 .ccf.g
f e f e .
F e maCC F
te Fceb, .
TEN-yEAR-oLD JAck BARToSz oF HARTLANDDESIGNED THE 2011 ToDAyS TMJ4 MAcc*STAR.JAck HAS BATTLED NEuRoBLASToMA SINcE 2005.