140 MEUR turnover

1,200 employees

Operations in 9 countries

Summary of key trends in our markets.

What do we have to do?

8

How are we going to do it?

10

11

Cornerstones.

Relevance Data Analytics

Results

Advertising value chain – The Ascent

12

- Segmenting broad decision maker audience to more defined target groups – Selective reach

- Content marketing campaigns to drive segmented engagement.

- Leveraging marketing skills on top to ensure higher delivery of leads.

- Flip the equation! We guarantee the result and take on a strategic consultancy role.

Climbing the value chain – Future ad model

13

Data

Segment Segment Segment Segment

Branding operations- banner sales

Lead generation operations

- Content & Digital marketing

Own channels

Product strategy – Value chain

14

MOSS – aim for growth

SIOL OGLASI

HE

LOVES

US!!!

How big is our audience/customer base FOR REAL

NIŠNI PORTALI

20 niche portals

22 newsletters- 130 – 55.000 subscribers- 27 – 63 % open rate (avg.

34%)

This is the 1st party data slide

28

HVALA!

THANK YOU!

fredrik.andersson@bonnier.seTW: @fredski_a

jure.gostisa@finance.siTW: @gustlovina