Post on 13-Dec-2015
Seminar “Napredni marketinški standard“i “Standard investicijskog okruženja, 22.-24. rujna 2010.
OUTREACH – Marketing Abroad to Potential Investors
Matt Connolly
• Some Principles
• What Investors Want
• Branding Croatia as an Investment Location
Some Principles• Research target investors
• The purpose is to secure a visit to Croatia, where you will have more time
• Explain who everyone is and why they are there
• Brevity, all on 10/15 power points (know precise answers!)
• Focus on why the Investor should be interested
• Clear Message and Unique Selling Proposition, why Croatia and the County
• Speak to the Slides, tell a story
• Follow Up, keep a foot in the door
What Investors Want
• World Bank Reports say the key points are:
Human Infrastructure: People, skills ,availability, cost, Universities,
Polytechnics, training
Physical Infrastructure: roads, telecoms, airports, sites
Support: What will the local and national authorities do to help, this
is the 4th standard
• Focus on these points, tell the investor how you meet his needs
• Focus on his business and the opportunity for him
• Appoint a person as Project Manager for each investment
Zernike
• Looking at Croatia HVA capability
• Talking to Research Institutes, Universities, High tech companies, finance
• Promising outlook in
Green Technology
Life Sciences
Healthcare
High Tech
Tourism
• But, the world doesn’t know
Zernike
• Develop integrated strategy involving all stakeholders
• Focus investment and marketing on areas of potential
• Proactive overseas marketing to attract FDI in these sectors
• Brand Croatia internationally as a location for HVA investment, coordinate with tourism, quality of life