SEMCON 2013 - Next Generation Site Architecture

Post on 24-Jan-2015

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Next generation site architecture - things to consider in creating modern day websites. Slides used for SEMCON 2013

Transcript of SEMCON 2013 - Next Generation Site Architecture

Responsive Design

Responsive DesignOne site to rule them all!

Absolutely necessary!

Mostly / Entirely CSS controlled

Sample Responsive Website

Sample Responsive Website

Web Fonts

Web FontsGoodbye Arial or Times New Roman!

Makes your site more unique compared to others!

Choose a font that matches your brand/personality

Google Fonts

google.com/fonts

Font Awesome

Font AwesomeCan be styled with CSS!

Scales well with CSS!

Works with Retina displays

Font Awesome

fortawesome.github.io/Font-Awesome/

Be Social

SocialFastest way to promote!

Quick response from visitors!

Captured audience!

Builds loyalty!

Builds Social Authority

Have a G+ Page

Have a Facebook Page

For WP Users - Comments Evolved

Search

SearchLong term strategy!

Brings in new people / sales!

More reliable than social if done correctly

Search

Engagement

EngagementMembership (WordPress users, check out WishList Member)!

User interaction (comments, likes, etc.)!

Time spent on site!

Virality (photos, videos, promos, etc)

Engagement

THINK:!

What Makes You Want to Stay, Talk and Share?

Speed

SpeedGoogle PageSpeed Insights !

Server / Web Hosting!

Optimize Images!

Minify Mark-up!

Cache Content

Speed

?Ask Me.