Anllelic Lozada, M.S.Coach Integral de Marketing Personal

@AnllelicLozada | #MarcaLlamadaTUAnllelicLozada.com | New York, NY

Agenda:

I. What’s a brand?II. What’s a personal brand?III. Create your personal brandIV. Communicate your personal brand

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=87FQury8FPIKRM&tbnid=PWuML2o9FU7PNM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.statista.com%2Fchart%2F2276%2Fmost-valuable-brands-2014%2F&ei=HbisU_KGNYunyATT5YKICg&bvm=bv.69837884,d.aWw&psig=AFQjCNHwSoRnuy7nysQ4kBMlJ7PCuqAs8w&ust=1403914638635954

Source: Tasty Placement

Personal Brand: The CLEAR & POWERFUL idea thatcomes to mind when someone elseTHINKS ABOUT YOU.

Why is it important?- More of the right kind of clients- Increased earning potential- Consistent flow of business- Draws helpful people- “Top-of-Mind” status- Increased credibility- Leadership role- Enhanced prestige- Added perceived value- Greater recognition- Association with a trend

How do you use it?

- To introduce yourself verbally, visually & in writing- To create an aura about what you do and how you do it- To demonstrate to others about your beliefs, values, and abilities- To change/clarify/create perceptions- To influence

ME

Education

StrengthsPersonality

Career

Work Environment Innate Talent

Values

Elevator Pitch:1. Who you are2. What you do3. Your USP / value you provide

1. What’s your current objective?2. Who are you?3. What you do?4. What’s the unique way you do it (USP) / value you provide?5. Who’s your audience?6. What’s your elevator pitch?7. What’s your visual identity?8. What’s your innate talent?9. How will you communicate your brand offline?10. How will you communicate your brand online?

Blog: www.anlleliclozada.comE-Mail: anllelic@gmail.comTwitter: @anlleliclozada

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THANK YOU!