Self-Publishing in the Age of Social Media

Write your Book and Explode your Reach: Self-Publishing to Expand Your Message and Your

Business While Changing the World

Presented by: CJ Coolidge

The World Needs Your Book - Now

The Impact of Writing and Speaking on Culture and EconomiesRenaissance: Essential for Survival of Developed Capitalist EconomiesYour Highest Value ContributionObstacles and Opportunities in the Age of Social MediaCase Study: One Man’s Indisputable Example

The Impact of Writing and Speaking on Culture and Economies

Liberty: The Fertile Soil of Innovation, Creativity & Success

The Indirect Relationship between Liberty and Security

Tendency to Create Security after Great Success: Frontiersmen vs. Established

The Cycle from Bondage to Liberty and Back

The Cycle from Liberty to Bondage and Back

Bondage to Faith

Faith to Courage

Courage to Liberty

Liberty to Abundance

Abundance to Selfishness

Selfishness to Complacency

Complacency to Apathy

Apathy to Dependence

Dependence to Bondage

Renaissance: Essential for Survival of Developed Capitalist Economies

What the World Needs Now: Fresh Ideas and Original Thinking

Ineffective Communication: Soundbites, Slogans and Marketing Speak

The High Value of your Book as an Alternative Communication Medium

The Need for a Renaissance in Developed Capitalist Economies

The Thinking of Individuals Spawned the Creativity and Contribution of Others.

The Writing of these Thinkers Produced the Greatest Period of Value Creation in History.

Result: Masses of People Moved from Poverty to Prosperity.

To Inspire Others and Show Them How to Improve Their Lives and Achieve Their Goals.

Your Highest Value Contribution

Obstacles and Opportunities in the Age of Social Media

Physical Barriers

Psychological Barriers

There are NO Barriers

Resources are Abundant and Available

Physical Barriers:Publishing Through the Ages

Cave Art

Required a Cave, and a Chisel and Time

Strength: Great Longevity

Weakness: Expensive to Distribute. Readers had to Travel to Receive the Message

Power Consolidated to Unknown Few

Egyptian Hieroglyphs

Required Walls and Artisans

Strength: Longevity; Able to Communicate Tremendous Content

Weakness: Expensive to produce; Reader had to Travel to Receive the message.

Power Consolidated to Single Civil Authorities

Rosetta Stone

Required a Rock and Artisans

Strength: Longevity; Massive Communication of Culture and Codified Law.

Weakness: Difficult to Move. Expensive to to Communicate Message

Power Consolidated to Multiple Civil Authorities by Treaty

Papyrus & Parchment-like ScrollsRequired Skins, Papyrus, Parchment & ScribesStrength: Easy to Transport; Less Expensive than Stone; Creates of Multiple CopiesWeakness: Very Difficult to Preserve. Limited Copies. Still Expensive to Distribute; In Possession of Clergy and Elite.Power Distributed to Institutions other than Civil Authorities

Gutenberg Bible

Required Moveable type and a Printing Press

Strength: Eliminated Need for Scribes Creating Possibility of “Mass Production”

Weakness: Expensive; Very Limited Availability of Presses.

Power Distributed to Owner of the Press

Benjamin Franklin and Poor Richard’s Almanac

Required Moveable Type and Printing Press

Strength: Presses More Available; Creation of Newspapers, Periodicals & Books

Weakness: Labor Intensive to Produce.

Benjamin Franklin and Poor Richard’s Almanac

Required Moveable Type and Printing Press

Strength: Presses More Available; Creation of Newspapers, Periodicals & Books

Weakness: Labor Intensive to Produce.

Power Settles into the Hands of the Owner and Operator of the Press

Modern Day Publishing Houses

Required: All Manner of Print Creating Resources

Strength: Absolute Mass Production and Distribution

Weakness: High Barrier to Entry by Writers. Proliferation of Limited Expert Class.

Power Consolidated in the Hands of Printing Elite.

Psychological Barriers: You Were Trained to NOT Write a Book

John Dewey

Andrew Carnegie

John D.Rockefeller

America’s Pursuit of the Prussian Model of School

Designed to Create Workers; Compliance and Control

Limit Participation in Active Literacies (Preservation)

Create an “Expert Class”

We were Trained to Believe we Need an Expert to Validate our Ideas

There are No More Real Barriers in the Age of Social Media

You Have Full Access to Every Required Resource

Strength: Anyone Can Publish; New Access into the Expert Class and the Sphere of Ideas

Weakness: Fear to Enter

Power of the Printing Elite to Manipulate or Limit Ideas is Diminishing.

What do you need?1. Block Time: Decide to Block Time to Write

10 pages a week produces a 130 page book in under 90 days. 2. “Publish on Demand” (POD) Printers

www.lightningsource.comwww.disk.comwww.createspace.com (Amazon)

3. Cover Design, Book Layout and Productionwww.guru.comwww.elance.comwww.fiverr.com

4. ISBN Number and Barcodingwww.bowker.com

5. Website Creation and Publishingwww.optimizepress.com

All Resources are Readily Available

One Man’s Indisputable Example

70 Days from Concept to the Top of the NY Times Bestseller List

Entire Marketing Approach was Non-Traditional

1 Webpage & 1 Video with 15 Elements Included in the Fresh Approach (YouTube surpassed Google as top search engine in 2011.) Brendon Burchard: Author of

The Millionaire Messenger

One Web Page Pe-Launch

One Web Page After Launch

Write, Publish, Launch, Promote & SellUsed a Mid-tier Publisher (Morgan James)

Three Step Marketing Process1. Pre Release Launch Giveaway

One Webpage

Collect Name, Email

Follow up for mailing Address

2. Promoted by Friends & Partners

3. Selling Book after Launch Updated Website to sell on Amazon and Barnes & Noble

Brendon Burchard’s Killer Strategy

Belief in the existence of Physical Barriers?

Belief that you’re not equipped to write a book?

Fear that no one would want to read your book?

Fear the no one would want to buy your book?

What’s Stopping You

The time has come. The time is NOW.

The world NEEDS your contribution.

There are no REAL barriers any more.

Just do it.

You Have the Power of the Press

CJ CoolidgeC4 Dynamics

PO 2201Friendswood, TX 77549

cj@cjcoolidge.comwww.cjcoolidge.com

http://speakermix.com/cj-coolidge281 482 5586

Self-Publishing in the Age of Social Media

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