Post on 02-Jul-2015
description
Bandung, 31 October to 12 November 2010
Social Enterprise for Economic Development (SEED)
Presenta(on overview
RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • Poten(al projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill–over effects
Cross-‐cultural Learning
Area of Research
RW 09 Sub-‐Village: PasirAwi (RW 08, 09 & 17) Village: Cisondari Sub-‐District: PasirJambu District: Bandung Indonesia
Presenta(on overview
RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • Poten(al projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill–over effects
Methodology
Economic Development in Cisondari Village
The op(miza(on of the available resources
S(mulate community-‐based and -‐driven
economic ac(vi(es
Support from the individual economic ac(vi(es that s(mulate upper level changes
Methodology
Presenta(on overview
RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • Poten(al projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill–over effects
Research process
Problem solving Mo(vate and empower
Data analysis Change our perspec(ve
Field research Empathize and adapt
Research process
Field research • Observa(on
– In daily situa(ons – One night in village
• Individual talks – Depth interview – Easy to interact
• IdenBficaBon of Key actors – Pak Aca (head of sub village) – Pak Kurniawan (Head of RW 09) – Pak Fauzi (young, influen(al and wealthy) – Ustadz Ooy (Imam)
Research process
• Experience of InteracBon – Basa Basi – Funny and joking a lot – Hospitality – Openness – Coopera(ve
Research process
Research process
I would like to develop a ca]ish business…
…actually I‘m running a ca]ish businness…
…so my ca]ishes are already dead! …a week ago I
forgot to feed them…
Research process Data Analysis
Natural Resources • Fer(le soil • Good weather condi(ons • Water surplus Human Capital • Farming • Other specific skills
Research process
Data Analysis Social Capital • Gotong royong • High community commitment • Kerjabak( (community service work) • Spiritual and religious
Research process Data Analysis
People‘s needs • Becer educa(on • Acceptable infrastructure (bridge, road, ...) • More government presence • Less economic dependency
Presenta(on overview
RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • PotenBal projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill-‐over effects
Poten(al projects
Farmer koperasi + Milk koperasi + Mushroom + Sandals + Bags +
Football shoes
Mushroom + Sandals
Milk koperasi + Mushroom + Sandals
Filter: Individualinterviews
Filter: Focus groupdiscussion
Mushroom + Sandals
Poten(al projects
Dismissal Reasons: • Too high dependency (high risk) • No willingness • Too strong compe((on • Market oversaturated • Legal incompa(bility
Poten(al projects
Mushroom Project feasibility: • Availability of natural, human and financial resources
• Community driven • High demand • Simple process • Common objec(ve
Project Feasibility
Sandals project feasibility: • exis(ng business • high poten(al • Sustainable market • Poten(al for diversifica(on
Idea of interven(on
Efficency improvement
Get a credit
Reduce dependency
Increase produc(on and prices
Support economic development
empower and mo(vate TIME
Presenta(on overview
• Cross-‐culturallearning process
• Methodology • Research and findings • Poten(al projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill-‐over effects
Firm portrait
• Owner: Head of RW 09, 29 years old • Manager (transport, sales, purchase and accoun(ng)
• Since 2008 (start capital: 1‘500‘000 IDR) • Empowered by brother
• Own brand, Not registered • Sandals and flip-‐flops • 3 workers, 1 dynamo, 1 sewing machine • Target groups:
– Children & teenager – Comfort and prac(cal orientated customers
Firm portrait
Firm portrait Product I: • Hand-‐made flip-‐flops, all sizes, many colours • Special: doll and combina(on of colour • Current produc(on: 400 pairs with 3 workers • Total cost per pair: 10‘000 IDR
– Market price: 20‘000-‐25‘000 IDR
Firm portrait
Product II: • Leather imita(on • Formal sandals • Small and medium sizes • Own brand • Hand-‐made • Exis(ng prototypes
Firm portrait
Produc(on Process
Drawing the size
Cumng out
Glueing and fixing
Cumng out
Glueing
Polishing
Making the holes
Acaching the strap
Presenta(on overview
RESEARCH
• Cross-‐cultural learning process
• Methodology • Research and findings • Poten(al projects
BUSINESS PLAN
• Firm portrait • Analysis tools • Calcula(ons • Improvement guideline • Spill-‐over effects
Analysis Tools: Porter‘s Five Forces
Bargaining power of suppliers
Intensity of compe((ve
rivalry
Threat of entry of new
compe(tors
Bargaining power of customers
Threat of subs(tute products
SWOT-analysis independence (2 years),
crea(vity, mo(va(on/ambi(on (vision),
recep(ve, accoun(ngknowledge and prac(ce,
own brand (VIRDA), hard-‐working,
flexible produc(on
risk-‐averse, no capital (profit -‐>investment),
inefficientproduc(on, no
appropriatevehiclefortransporta(ons
demandhigherthancurrentproduc(oncapacity,
poten(al markets, poten(al workers,
directsalepossibili(es, supporchroughbrother
infrastructure (electricity, bamboobridge),
familyresponsibility, bigfactories,
massproduc(on
HARMFUL to achievetheobjec(ve
HELPFUL to achievetheobjec(ve
INTERN
AL ORIGIN
acrib
utes of
theo
rganiza
(on
EXTERN
AL ORIGIN
acrib
utes of
theenviro
nmen
t S W
T O
Analysis tools: Marke(ng-‐Mix PRODUCT
PLACEMENT
PRICE PROMOTION
12‘500 20‘000
20‘000 12‘500-‐17‘500
none
catalogue businesscard
broker
market broker
Analysis tool: Marke(ng -‐ Mix
• Price price/kodi à quan(ty discount, first mover advantage (skimming possibility, EURO 2012)
• Product flip-‐flops and sandals for children and adults, different colours, key-‐holder (waste material)
Analysis tool: Marke(ng-‐ Mix
• Placement Indirect selling: grocery man, markets, stores Skip grocery for higher margin • PromoBon brother‘s store, catalogue, business card
Presenta(on overview
• RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • Poten(al projects
• BUSINESS PLAN
• Firm portrait • Analysis tools • ObjecBves • Calcula(ons • Improvement guideline
• Spill-‐over effects
Objec(ves
• Start to think in advanced – create clear vision
• More risk taking • Simple changes à improve prod. process • More efficient manufacturing • Higher earnings and profit
Presenta(on overview
• RESEARCH
• Cross cultural learning process
• Methodology • Research process • Poten(al projects
• BUSINESS PLAN
• Firm portrait • Analysis tools • Objec(ves • CalculaBons • Improvement guideline
• Spill–over effects
Calcula(ons -‐ Investment plan Name Amount Cost (IDR) Total (IDR)
Dynamo 2 500‘000 1‘000‘000
Sewing machine 2 500‘000 1‘000‘000
Shoe mold
-‐ 21 / 25 2 250‘000 500‘000
-‐ 26 / 30 2 250‘000 500‘000
-‐ 31 / 35 2 250‘000 500‘000
-‐ 36 / 40 2 350‘000 700‘000
-‐ 41 / 45 2 500‘000 1‘000‘000
5‘300‘000
Material 4‘700‘000
10‘000‘000
Calcula(ons
• Price (in IDR) – Leather imita(on sandals: 400‘000 / kodi – Flip-‐flops
• Adults: 250‘000 / kodi • Children: 210‘000 / kodi
• ProducBon capacity – 3 workers: 6 kodi / dayor 35 kodi / week – 9 workers: 18 kodi / day
Calcula(ons – expected revenues (IDR) / week
Flip-‐flops Koditype
Price / kodi
Total
20adults 250‘000 5‘000‘000
30 children 210’000 6‘300‘000
11‘300‘000
Sandals Koditype
Price / kodi
Total
40 children 400‘000 16‘000‘000
16‘000‘000
Calcula(ons – expected costs (IDR) / week
Flip-‐flops Koditype
Price / kodi
Total
20adults 192‘000 3‘840‘000
30 children 180’000 5‘400‘000
9‘240‘000
Sandals Koditype
Price / kodi
Total
40children 362‘500 14‘500‘000
14‘500‘000
Calcula(ons – expected profit (IDR) / week
Flip-‐flops: 11‘300‘000 -‐ 9‘240‘000
Sandals: 16‘000‘000 -‐ 14‘500‘000
PROFIT 3‘560‘000
Calcula(ons
ImplicaBons for repayment plan: • Monthly profit: 14‘240‘000 • Monthly spendings (family): 2‘000‘000 • First two months: expanding capacity • Ater third month: full repayment
Presenta(on overview
• RESEARCH
• Cross-‐cultural learning process
• Methodology • Research process • Poten(al projects
• BUSINESS PLAN
• Firm portrait • Analysis tools • Objec(ves • Calcula(ons • Improvement guideline
• Spill-‐over effects
• Structural changes Central Bookkeeping Calculator use Glue outside the house (children‘s health)
• ProducBon process hairdryer to accelerate drying process Waste material recycling
Improvement guideline
Improvement guideline
• Believe in own crea(vity • Reduce dependency on grocery man • Exploit flexibility
– high customer sa(sfac(on
• Increase brand-‐awareness – adver(sement cataloque – Word of mouth
Posi(ve spill-‐over effects
• Economical effects – Workers come back to Cisondari – Unemployment decreases – Sustainable increase of livelihood – M x V = P x Y (M and V rise, P constant -‐> Y rises)
Posi(ve spill-‐over effects
• TransformaBonal effects – Community capacity development – Improvement of knowledge pacerns – Incen(ve to follow new behaviours Successful transformaBonal process
Terima Kasih Atas Perha(an Bapak & Ibu
Ques(ons and Answers