Game On: Bringing Gamification into Student Employment

Chris Elsner Student Employee Development & Appreciation

Committee

AGENDA

• Elements of Gaming

• Points of Implementation

• Panel Discussion

FOOD FOR THOUGHT

• 40% of global organizations will use gamification by next year

• 80% of gamification efforts will fail to meet business objectives

• Failure results primarily from poor design

Source: http://www.gartner.com/newsroom/id/2251015

USE ONLY WHAT YOU NEED

• Don’t have to turn work into a game

• Incorporate elements that fit your needs

• Focus on desired staff outcomes and relevant KPI’s

ELEMENTS OF GAMING

EPIC MEANING

• Core driver is being part of something bigger

• Compels harder work and more devotion

• Higher ED is good fit

• Challenge is connecting work with meaning

DEVELOPMENT & ACCOMPLISHMENT

• Progress, skills, and challenges drive engagement

• Challenge and recognition go together

• Challenge(s) need to be incremental

• Challenges can take many shapes (timing)

OWNERSHIP & POSSESSION

• Ownership is a powerful motivator

• Natural desire to improve things you own

• Customization reinforces ownership

• Encourage ownership, empower the employee

SOCIAL INFLUENCE & RELATEDNESS

• Includes mentorship, acceptance, competition, and even envy

• Have to relate to compete

• Example: Leaderboards

• Competition doesn’t have to necessarily exist within staff (common enemy)

POINTS OF IMPLEMENTATION

TRAINING

• Problems: • Perpetual turnover and new staff• Inconsistent training methods• Ingrained bad habits can develop• Poor retention

• Solution:• Gamified training

STAFF ASSESSMENT

• Problem:• Annual assessment not true picture• Doesn’t meet expectations of current

generation

• Solution:• Identify KPI’s• Incorporate continuous improvement• Link to encouragement

RECRUITMENT

• Problem:• High staff turnover• Finding skilled workers takes time and

resources

• Solution:• Incorporate recruitment to Gamified

structure• Current employees are great resource

PANEL DISCUSSION

Janae PhillipsCoordinator, CommunicationsOffice of Admissions

Jennifer LudwigAssistant Director of Academic Success and AchievementStudent Transitions/Retention

QUESTIONS?

Chris ElsnerProgram Coordinator, Scholarship UniverseOffice of Scholarships and Financial AidStudent Employee Development & Appreciation Committeecelsner@email.arizona.edu