SECRETSOf a Successful Broadcast Journalism Program

SECRETSOf a Successful Broadcast Journalism Program

Don Goble

@dgoble2001

dgoble2001@yahoo.comlhstv.weebly.com

• program goals

• administrative support

• professionalism

• funding

• building a brand

• role of social media

OVERVIEW

OVERVIEW

• student enrollment

• develop student leaders

• contests & competitions

• partnerships

• advanced projects

• Q & A

GOALS & PHILOSOPHY

• informs all decisions

• used in grading

• explains staff actions

WHY CONSIDER IT

ADMINISTRATIVE SUPPORT

• advantages to supporting journalism

• understand pedagogical goals

• clear lines of communication

PROFESSIONALISM

• Fourth Estate

• courage

• consistency

• diversity of coverage

• quality of work

FUNDING

• it’s not about the equipment

• develop budget & financial goals

• school funding sources

• grants

• parent donations

• advertising

BUILD A BRAND

• website

• logos

• consistency

ROLE OF SOCIAL MEDIA

• reporting

• promotion

• blogging

ROLE OF SOCIAL MEDIA

• reporting

• promotion

• blogging

SUSTAIN ENROLLMENTStaff Characteristics

• reliable & self-motivated

• meets deadlines

• flexible

• team player

SUSTAIN ENROLLMENTStaff Characteristics

• courageous

• creative

• curious

• good writing skills

• diverse interests & backgrounds

SUSTAIN ENROLLMENTRecruiting

• show reputation & respect

• staff reputation

• awards

• application process

• be selective

DEVELOP STUDENT LEADERS

• crew roles & responsibilities

• editorial staff

• peer evaluations

• resources for staff

• students as lead learners

CONTESTS & COMPETITION

• legitimacy

• recognition

• publicity

• resume/college apps

PROS

CONTESTS & COMPETITION

• cost

• time

• may affect curriculum goals

CONS

PARTNERSHIPS

• local businesses

• local production houses

• internships & gigs

ADVANCED PROJECTS

• special event videos

• consistent alternative assignments

• be choosy

• know how to say “no”

RESOURCES

jeadigitalmedia.org

poynter.org

splc.org

rtdna.org

scholasticbroadcasting.com

RESOURCES

Q & A

SECRETSOf a Successful Broadcast Journalism Program

Don Goble

@dgoble2001

dgoble2001@yahoo.comlhstv.weebly.com