Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

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Rachel Karl's Fearless FEMpreneur April 2013 Session on Social Media: Secret Sauce to Creating Raving Fans, Higher Profits and 
SERVING More People

Transcript of Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Fearless FEMpreneurpresents...

Secret Sauce to Creating Raving Fans, Higher Profits and SERVING More People

Rachel KarlSuite 4 Social

Media

Saturday, April 6, 13

#FearlessFEM

Saturday, April 6, 13

Follow @RachelKarl for the slides

Are you getting this?

Saturday, April 6, 13

Ready for the secret?

@RachelKarl#FearlessFEMSaturday, April 6, 13

@RachelKarl#FearlessFEM

Donuts!

Saturday, April 6, 13

@RachelKarl#FearlessFEMSaturday, April 6, 13

@RachelKarl#FearlessFEM

Mindset

Saturday, April 6, 13

@RachelKarl#FearlessFEM

Why use social media?

Saturday, April 6, 13

@RachelKarl#FearlessFEM

Amplify Your Message

Saturday, April 6, 13

@RachelKarl#FearlessFEM

FEARS?

Saturday, April 6, 13

Step 1. Know Your WHY

@RachelKarl#FearlessFEM

• Family

• Freedom

• Something bigger than yourself

• Success = gateway to something greater

Saturday, April 6, 13

My WHY

• My 3 kids

• My awesome hubby

@RachelKarl#FearlessFEMSaturday, April 6, 13

@RachelKarl#FearlessFEM

Awesome Clients

Saturday, April 6, 13

@RachelKarl#FearlessFEM

Business as a Force for Good...

Saturday, April 6, 13

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What’s Your WHY?

Saturday, April 6, 13

Step 2. Define Your Goals

@RachelKarl#FearlessFEM

• Clarity

• Helps you FOCUS

• No more wasted time!

Saturday, April 6, 13

Step 3. Be SOCIAL

@RachelKarl#FearlessFEMSaturday, April 6, 13

Step 4. Bake in the WOW

• Surprise

• Exceed Expectations

• Listen, Ask and Learn

@RachelKarl#FearlessFEMSaturday, April 6, 13

Step 5. Don’t Feed The Trolls

• It’s not about you - it’s them.

• Keep doing your thang

• Listen to honest critics

@RachelKarl#FearlessFEMSaturday, April 6, 13

Step 6. Be YOU

• Bring the best of your authentic self to the party - we want YOU

@RachelKarl#FearlessFEMSaturday, April 6, 13

Step 7. Just a slice...

• Don’t forget about the rest of your marketing pie...

• Social Media is just one slice.

• Success lies in all forms of marketing

@RachelKarl#FearlessFEMSaturday, April 6, 13

Visit @RachelKarl for the slides

Gifts!

+

Saturday, April 6, 13

@RachelKarl#FearlessFEMSaturday, April 6, 13

@RachelKarl#FearlessFEMSaturday, April 6, 13