City of Littleton

17 September 2008

Scott Brown

Agenda

Introduction, agenda review

Overview of BIS services

Overview of Second Life

Sun Microsystems background and involvement in

Second Life

Break

Tour of Sun spaces

Considerations and barriers

Wrap-up and planning for next time

Why virtual worlds?

Long-standing interest

Interactive, social environment

“Next web”?

New and emerging technologies

What is Second Life?

Internet-based 3D virtual environment created by Linden Labs

Users have avatars (called “Residents” within the universe) and can explore, learn, socialize, conduct business, participate in individual and group activities

Linden Labs only provides the infrastructure; the entire contents are created and owned by its residents

Second Life is not a game

How did Sun get here?

Unique corporate characteristics

Executive leadership and mandate

Why virtual worlds for Sun?

Virtual worlds hold great potential Education, collaboration, eco-responsibility, global reach

These environments are: Non- threatening

Great ways to enhance and encourage knowledge sharing

Very dynamic and engaging

Sun customers, partners and those interested in Sun are in-world looking for Sun

People are here – it's a high-touch environment

Conversations are more open and honest

Community develops at a more rapid rate

How is Sun currently using

Second Life?

Create awareness of our products and

solutions

Creation of communities

Leverage ongoing marketing activities

Experimenting with limited in-world support

Sun Museum – showcase Sun's history

Employee usage

Sun Open House in Second Life

• Over 600 new Sun employee avatars added

•14 Sun executives participated

• Several hundred participants in Second Life

during the course of the Open House

• Over 1700 webstream viewers

• Participation from over 40 countries

Pilot for New Hire

Sun Learning Services partnered with internal sales team and HR

Intern New Hire activities in Second Life Introduce them to Sun in SL

Enable them to learn about Sun as a company

Create a community space for them

Learning games Bots to help with FAQs

Quest to help learn about Sun as a company – Sun Mission books and team oriented

Phrase Invaders

Interaction and learning

What’s coming?

Second Life and Wonderland learning

activities

In-world pre & post sales support

New solutions area and vertical

markets area

More events and opportunities for

collaboration and communications

More in-world “chats”

Sun’s SL mission statement

Sun conduct guidelines

Be aware of those around you in the Sun areas –they could be customers and prospects

Remain active if you're in the Sun areas

Remember to set your avatar to Busy or Away when you're busy or away (under World menu)

Practice flying in the Sandbox area

Move away from Sun areas to change clothes/appearance

If you're new, before teleporting to the main Sun space, IM the Sun Employee group to see if someone can meet you

Use the Sun mentors in Second Life for help: simply send an IM to the Sun employee group and someone will respond

Break

Tour of Sun spaces

Sun employee areas

How does Second Life work?

Download Second Life's software package onto your computer Currently clients for Windows, Mac OSX, Linux & Solaris x86

Launch SL software and log in there – not on secondlife.com

Must have a broadband Internet connection of some sort Cable, DSL, etc. - Dialup will not work

Must have a fairly powerful computer and connection Windows XP 2000, XP, or Vista

800MHz Pentium III or Athlon, or better; 256MB memory or better; nVidiaGeForce 2, GeForce 4mx, or better video card ATI Radeon 8500, 9250, or better

For Mac, Mac OS X 10.3.9 or better; 1 GHz G4 or better; 512MB memory or better

Linux system requirements also available on Second Life site

These are MINIMUM requirements; RECOMMEND even more power than this

See http://secondlife.com/corporate/sysreqs.php for full requirements

Once you’re in…

Communicate by instant messaging Voice available, but you need headset for this

Move through Second Life by using your

arrow keys, flying and teleporting to

different locations

Benefits: discussion

Global audience

Eco-responsible alternative

Leading edge

Serendipity

Others?

Considerations: discussion

Technology barriers

Time commitments and constraints

Shift in thinking about virtual worlds

What kind of space(s) do you want?

Shift and evolution of virtual worlds

Others?

Learnings

Think differently about learning, training,

connecting in Second Life – it’s a virtual

tool, but not simply a replication of a

physical space

Events are a great entry point into

Second Life

The technology is still evolving

Effective participation requires a

committed team effort

Getting ready to meet in-world

Create your avatar http://join.secondlife.com

Launch SL software and log in there – not on

secondlife.com

Send me your avatar name: scott_r_brown@comcast.net

Get in-world and play around – a lot Second Life takes getting used to - learn how to move, fly,

teleport

Gov 2.0 event in Second Life

http://tinyurl.com/gov20

Gov 2.0 and Beyond: 19 September 20098am - 11:45am ET (6am - 9:45am Mountain)http://sla-divisions.typepad.com/sla_in_second_life/2008/09/gov-20-and-beyo.html

IRMC Government Center (in Second Life)http://slurl.com/secondlife/IRMC%20GovCenter%201/4/3/30

Federal Consortium for Virtual Worlds website

(w/Quicktime streaming video)

http://www.ndu.edu/irmc/fedconsortium_broadcast.html

IRM College website Government 2.0 page

http://www.ndu.edu/irmc/anniv_symposia.html

What’s next?

Resources: Sun and other

companies in SL Virtual Worlds at Sun blog

http://blogs.sun.com/vw

Search for Sun Microsystems and other

companies in SL Search > Places and

visit

Cisco Virtual Worlds blog

http://blogs.cisco.com/virtualworlds

Resources: Islands in SL

Real Life Government/Examples in SL http://wiki.secondlife.com/wiki/Real_Life_Government_in_Second_Life_Examples

Alliance Virtual Library: Info Island http://slurl.com/secondlife/Info%20Island/128/128/33/

Sun Microsystems Main Pavilion http://slurl.com/secondlife/Sun%20Microsystems%201/12

8/80/71/

Resources: Groups,

listservs, newsletters, etc. Virtual Worlds News

http://www.virtualworldsnews.com/

Clever Zebra: events, news, etc.

http://cleverzebra.com/list

Google Groups: Real Life Government in

Second Life http://groups.google.com/group/real-life-government-in-second-life?lnk=srg

Virtual Worlds BusinessCast

http://www.virtualworldsbusinesscast.com/

Resources: Groups,

listservs, newsletters, etc. Caleb Booker’s blog

http://www.calebbooker.com/blog/

http://www.calebbooker.com/blog/category/business/

Also, search for “small business” in

Second Life

Resources: Second Life

System requirements

http://secondlife.com/support/sysreqs.php

Build your own SLURL

http://slurl.com/build.php

IBM

Cisco