Post on 24-Dec-2015
Seattle City Light 2013-2018 Strategic Plan
Customer & Stakeholder Outreach
Seattle City CouncilMay 21, 2012
Phase 1: May-August 2011
• 8 stakeholder forums• 2 public meetings• 3 employee meetings• 3 focus groups• 400 participant telephone
survey• Online survey• Customer newsletter –
Light Reading• Social media• Print advertising• Earned media – e.g. press
releases
Print advertising examples
Phase 2: February-May 2012
• Direct mail postcard to all 408,000 customers
• 40,000 post cards to small and medium-sized businesses
• 8 stakeholder forums• 2 public meetings• 5 targeted, non-English
speaking forums• Online survey with 1,236
participants• Customer newsletter – Light
Reading• Social media – 3,800 visits to
Strategic Plan websiteDirect mail postcard
• Cable ads – 360,000 impressions
• Earned media• Website comment box – 95
comments
Online Survey Results
• 1,236 respondents• 98 percent residential
respondents• 80 percent rate City Light’s
performance as good or very good
• New Efficiencies and Preferred Path ranked highest
Ongoing Outreach to non-English
and underrepresent
ed on Low Income Rate
Assistance and energy
efficiency opportunities
Website updated and comment box
available
Regular social media updates
Earned media