Post on 20-Mar-2017
SeatPG Connection GameGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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SeatPG Connection Game
• Seat PG is a telephone
directories company and
publisher of street maps.
SeatPG Connection Game• They used gamification to
promote their newly
developed mobile app which
can be used to find information
such as the best places to eat
and job opportunities posted
by companies.
SeatPG Connection Game• The brand developed a treasure
hunt set in Italy. Players are
grouped into teams of three to
five to contend for the prize of
1,000 Euros raffled by the
company. Users solve quizzes
based on the brand throughout
the game.
SeatPG Connection Game• Each player is initially
given a trial to decide
whether they are
interested in
participating and want
to keep playing.
SeatPG Connection Game• Shortly after launch,
Seat PG’s site received
15,000 visits. The game
itself elicited more 400
teams, all actively
engaged in the brand.