Post on 07-Jan-2017
@basvandenbeld
Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com
The secrets of storytelling
@basvandenbeld
Speaking, Consulting, Publishing, Training
Searchlove, 2016
@basvandenbeld@stateofdigitalBasvandenBeld–2016
17
The subconscious mind determines what goes into the conscious mind
@basvandenbeld
Story takeaways★ You want to build trust
★ People warm to you very quickly if you open your eyes, ears, and heart to their culture
★ Look beyond the obvious and pay attention to details
★ Their past determines how they receive and picture your story
★ The more personal, the better
@basvandenbeld
Story takeaways
★ People fill in the gaps
★ We all listen to stories in a different way
★ Let your audience be a fly on the wall
@basvandenbeld
Story takeaways
★ People have different perspectives
★ Even though you are the expert, it doesn’t mean you are right
★ Metaphors help make a story clearer
★ Context means everything
@basvandenbeld
Story takeaways
★ A story needs a hero
★ Make people recognise themselves
★ Find a common enemy
@basvandenbeld
Story takeaways
★ Everyone has a story to tell
★ People don’t care about how until they understand why
★ Build suspense
@basvandenbeld
Story takeaways
★ Let others tell your story
★ Delivery is important
★ Bring emotion to the story
@basvandenbeld
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Bas van den Beldwww.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld
Bas teaches public speaking: http://std.al/speakbas