Search Plus Your World (SPYW)

• Jan 10th 2012 Google rolled out SPYW their most radical transformation ever.

• Personal, Private, Public & Social search are now Combined

Google’s Next Generation Search• Larry Page on Google’s integration of Google+ into the next

generation of search Investor Relations blog

• “Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.”

• “Google+ helps solve this problem for us because it enables Google to understand people and their connections.”

• “This kind of next-generation search in which Google understands real-world entities—things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.”

• The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).

New SPYW Web Results Include:

• Personal Results– Photos and posts (your ‘s and those shared with you). – Only you & those you share with can see your private content

• Profiles – Both in autocomplete and search results, you’ll find people

you’re close to or might be interested in following

• People and Pages on Google+– People profiles and Google+ pages related to a specific topic

Personal Results• Personal Result for “Chikoo” (a fruit) provided by Google’s

Amit Singhal, who oversees Google’s ranking algorithm

Profiles

People & Pages On Google+• Even with Personalization turned off Google+ results

returns People and Pages • No Facebook or Twitter Offered

Britney’s Google+ Page

Speculating on the Future• Unless prevented by antitrust violations SPYW and Google+ looks

likes it’s here to stay• Potential to make Google+ the communications backbone between

100+ disparate Google applications including:– Google Places– Google Docs– Google Checkout– Android mobile platform– YouTube– Google Analytics

• Again from Larry Page Investor Relations blog “Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”

What are Businesses Doing?

• They’re nervous about the way Google has shoved Google+ into the SERP’s because search is how people find products online

• The thought leaders and SEO pundits are recommending that businesses jump in now

• Many are jumping on board Google+ with a great sense of urgency!

• Next slide from and Fishkin at SEOmoz– http://

www.seomoz.org/blog/comparing-seo-social-media-as-marketing-channels

Related Information• http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

• http://searchengineland.com/two-weeks-in-google-search-plus-your-world-109527

• http://mashable.com/2012/04/05/google-ceo-larry-page/

• http://searchengineland.com/two-google-seo-guides-you-should-read-111703

• http://www.portent.com/blog/internet-marketing/google-plus-box-ranking-factors-report.htm

• http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912

• http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554

• http://www.foxbusiness.com/technology/2012/01/13/google-search-is-discriminatory-violates-antitrust-law/#ixzz1tSogCDgY