Post on 16-Apr-2017
Recommendation of a Strategy
SEO
Search Engine Optimisation
Reuben JacksonWeb Widgets Ltdtwitter.com/webwgtfacebook.com/webwgt
Google Finds Pages
Containing Keywords
Google Finds Pages
Containing Keywords
Jane and John welcome you to our beautiful home overlooking the sea. We can meet you at the airport.
Our Lyall Bay Bed and Breakfast, situated in a beautiful home overlooking the sea close to Wellington airport, with free aiport transfers.
Different Keywords
= Different Results
One Page Per Key Phrase
Not all searches go to a home page!
But to a Landing Page
Different Keywords,
Different Results
The map below provides directions to our Lyall Bay homestay.
Please view a selection of photos from our Lyall bay accommodation
Picking The Right Keywords
3/4 word keyphrases
How do others describe your business?
Geography Expectation
Search for Keyword Tools
Google suggest
Refer our FAQ - SEO - DIY page for links
Budget Accommodation Queenstown
Bouncy Castle Wellington
Accommodation Lyall Bay
Christchurch Architect
Auckland Web Designer
Cheap Package Holidays
Car rental
Google Keyword Tool
Controlling your Search Results
Targeting a keyphrase to one page
Landing Page - Free Website Templates
URL Filename
Page Heading H1
1st Paragraph Content
Meta Page Title
Gluing it together with link text
Link Text = Google Bombing
Linking and Page Rank
Links = Referrals, Endorsement, Trust & Authority
Getting Links
Blogs, Forums, Blog Comments
Twitter, Facebook, Social Media (NoFollow)
Friends in your region - Reciprocal
Friends in your industry - Reciprocal
Suppliers and Retailers
Testimonials
Encouragement, motive
Directories & Industry Specific & Govtwww.nzs.com
www.finda.co.nz
www.nzpages.co.nz
www.dmoz.org
Measurement of Success
Getting to the top
Source: SEO From Soup To Nuts - Eric Enge
Via AOL Search Data 2007
Stats; Rand Fishkin SEOmoz CEO
Long Tail Easier To Be # 1
Just less traffic on each
Where in the CMS?
Google Search Result Title
URL Filename
Questions?
Where to Put the Keywords
First Paragraph
Meta Page Title (Browser Tab Title)
Filename / URL
Link text (on external page)
Plus generally in content
In Website Builder CMS:Page RENAME
Search Engine Optimisation Tab
Where else in the CMS
Page Edit or Intro (For primary content)Search Engines Pages Meta TagsSearch Engines Categories Meta TagsPages RenameCategory EditImage Titles on GalleryProduct TitlesImage right click edit image descriptionAlt text when inserting image
Getting to the Top
Different Phrase, Different Position
Position and relevance of keywords within the page content.
Who links/refers to your page
How important that referrer is
The Link Text
How many people look at your page
Past/future life of your domain
Where you are hosted, and how fast your website loads?
Common Pitfalls
Rewording KeyphrasesSpaming / Hiding / Tricks Doing NothingFocusing on Content ChangesMeta Keywords
Click to edit the title text format
Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline LevelNinth Outline Level
Click to edit the title text format
Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline LevelNinth Outline Level