Seal the Deal with Your Pre-listing Package

Jackie Ellis

Jackie Ellis

The Jackie Ellis Team - Mega Agent

Keller Williams Boynton Beach

Keller Williams Boca RatonOperating Principal (two Market Centers)

FAMILY REUNION

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What is

a

model?

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Foundational Model

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- Tony Robbins

“To me, modeling is the pathway to

excellence… the movers and shakers

of the world are often the professional

modelers—people who have mastered

the art of learning everything they can

by following other people’s experience

rather than their own.”

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The Power of Prelisting Packages

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• Opens communication • Increases confidence• Provides data or documents they need to gather

in advance• Saves time • Lets C and S DISC profiles dig into data on their

own time• Prepares for the consultation

What a Prelisting Package Does

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The Power of a Prelisting Package

• Create and Maintain It

• Fill It

• Deliver It

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• Marketing Materials

• Seller Homework

• Involves the seller

Create It and Maintain It

90% One-time Preparation10%

Custom

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Fill It

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Fill It

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Seller Homework• Documents they need to complete• Facts they need to review• Things you need to know from them

Question: What does it mean to you if the seller

completes the homework?

Fill It

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1. Sample sales contract2. Explanation of listing process3. Seller new sheet4. Importance of accurate pricing5. Pricing misconceptions6. Myths about why homes sell7. Pricing and/or staging your home DVDs8. Value of inspections, appraisals, and warranties9. Sample inspection report10. Preparing your home for sale checklist

Prelisting Package Contents

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KW eEdge myMarketing

Where to Get Content

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• ASAP (24–72 hours)

• You, a teammate, or a messenger

• At their workplace, have someone sign for it

Top agents report a dramatic decrease in time

getting the listing with a prelisting package.

Deliver It

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• Speed

• Scripting

• Follow-up (if not home)

Prelisting Package Wrap-up

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