Building the Product

Scott PoradCheezburger Network

http://bit.ly/sd11-btp

1. Make a Prediction

2. Build The Simplest Thing That Could Possibly Work

3. Ship It!

4. Measure the Result

Hypothesis

I think that if _________then ________________ because _____________.

User Story

As a __________ , I want _________ , so that ________ .

How will we measure?

Hypothesis

I think that if _________

then ____________

because _____________.

User Story

As a __________ , I want _________ ,

so that ________ .

Cheezburger

If we launch a site with funny cat pictures,

then people will visit because people like funny stuff.

Unbelievably, it worked!

Second Hypothesis

If we launch many sites with funny pictures,

then even more people will visit because there are many tastes in

humor.

Unbelievably, that worked too!

Frustration and Pain

Ask, “What Is The Simplest Thing

That Could Possibly Work?”

“Could Possibly Work”

Meditate on that for a moment

COULD POSSIBLY

WORK

Unbelievably, it worked!!

Understanding #1: Why? To Test a Biz Model

Make it fail and move on

Understanding #2: Why? Easy to Pivot…No Investment

No Emotional Attachment

Understanding #3: Why? Progress over Perfection

Get to Market Fast

Pro Tip #1: One Day Only

Pro Tip #2: Knifepoint

Pro Tip #3: Accept Refactoring

http://www.flickr.com/photos/takuyaoikawa/371523301

1. Make a Prediction

2. Build The Simplest Thing That Could Possibly Work

3. Ship It!

4. Measure the Result

Rinse, Lather, Repeat

KTHXBAI!!1!

http://jobs.cheezburger.com

Technical PM – Core PlatformExperienced ASP.NET/C# Developer

Experienced Front-End Web Developer

http://scottporad.comhttp://bit.ly/sd11-btp