Launch and Scale Social Apps in the Cloud

with Amazon Web Services, RightScale and Couchbase

March 24, 2011

Watch the video of this webinar

Your Panel TodayPresenting:• Josh Fraser: VP, Business Development, RightScale• Jeff Barr: Sr. Web Services Evangelist, Amazon Web

Services• James Phillips: Co-Founder & Sr. VP of Products,

Couchbase

Q&A:• Jason Altobelli: Account Manager, RightScale

Please use the questions window to ask questions anytime!

Agenda

• Welcome• Social Application Challenges• AWS, RightScale and Couchbase overview• Demo • Q&A

www.rightscale.com/webinars

Please use the questions window to ask questions anytime!

Social Application Challenges

Highly competitive

Need rapid time to market

Things happen fast

Need to maintain control

Your Focus

PRODUCT DEVELOPMENT

SALES & MARKETING

IT

33%?33%?33%?

RightScale + Couchbase + AWS

PRODUCT DEVELOPMENT

SALES & MARKETING

IT

100%

Reduce time to market Lower cost Complete control Global scale

Extensive Experience in Social Apps

The Reference Standard for Social Apps

Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud

RightScale provides a time-tested cloud management platform

Membase provides a NoSQL database which is in production behind some of the world’s busiest web applications

Utilize the solution that powers the most successful social games in the world today!

What is Cloud Computing?

Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.

You simply access these services over the internet, with no up-front costs and you pay only for the resources you use.

Amazon Web Services

ComputeAmazon Elastic Compute Cloud (EC2)

- Elastic Load Balancing- Auto Scaling

StorageAmazon Simple Storage Service

(S3)- AWS Import/Export

Your Game or Social Application

Content DeliveryAmazon CloudFront

MessagingAmazon Simple Queue Service (SQS)

Amazon Simple Notification Service (SNS)Amazon Simple Email Service (SES)

Parallel Processing

Amazon Elastic MapReduce

MonitoringAmazon CloudWatch

DatabaseAmazon RDS

Amazon SimpleDBThird-Party Offerings

ManagementAWS Management Console

AWS Elastic Beanstalk

ToolsAWS Toolkit for Eclipse

Java, PHP, Ruby, Python, .Net Developer

Centers

NetworkVirtual Private Cloud

Route 53 (DNS)

Metering and Billing

Identity and Access Management

Advantages of the AWS Cloud

Offloads Heavy Lifting

LowersCosts

ReducesTime to Market

Gives you access to massive data centers in multiple locations.Maintain the flexibility your business demands.Use only the capacity you need, when you need it.

Eliminates up-front capital expenditures.Significantly reduces ongoing operational expenses.Offers a pay-as-you-go utility computing model.

Eliminates hassles of configuring data centers.Reduces time to pilot and test projects.Enables you to focus on adding value to your business.

Complete Systems Management

RightScale Real Customers, Real Deployments, Real Benefits

Managed Cloud Deployments for over 4.5 Years

Launched over 2.5MM servers

Behind the largest production deployments on the cloud

RightScale Methodology: ServerTemplates

Integrated approach that puts together all the parts needed to architect single & multi-server deployments

Launch, monitor, cycle back to re-architecting, re-launching

ServerTemplates for Membase now available!

VS.

15

Membase Server is Simple, Fast, Elastic

16

Membase Server is Simple, Fast, Elastic

17

Membase Server is Simple, Fast, Elastic

18

Proven at Small, and Extra Large Scale

IT Resource Needs

time

Concept & Development

Production & Growth

Full Lifecycle Management

Maturity & Decline

Niche / EOL

DEMO

Get to Market Fast with a Pre-built System

Accelerate time-to-market w/ pre-configured proven ServerTemplates

Reduce Costs with development and test using multiple virtual configurations

Ensure production success and scalability using ready-to-scale architectures

Ready to Scale!Fast and successful launch

System-level Automation to rapidly adjust to your business needs

Multi-arrays to rapidly adjust to your business needs

Developer extends virtual datacenter to publishers (or vice versa)

At launch, change access privileges

No migration; seamless roll into production

Share Best Practices

Game 2Game 1 Game 3

1. Sign up for AWS: http://aws.amazon.com/

2. Get a RightScale Free account: RightScale.com/socialgaming

Contact Info:

AMAZON: aws.amazon.com/contact-us/aws-sales/

RIGHTSCALE: sales@rightscale.com; (866) 720-0208

COUCHBASE: info@couchbase.com

More Info:

www.rightscale.com/gaming

Webinar archive: RightScale.com/webinars

RightScale user conference: www.rightscale.com/meetup

Q&A - Getting Started

Thank You!