Made and Presented by

Dipanway Bhabuk

Scope of MLM and franchising in

Colgate Palmolive

About Multi Level Marketing

Here salesperson not only sells products but

recruits other sales person who become leveraged

sales force that gives the original salesperson a

commission on sales.

About franchising

Product and merchandising is packaged and

formatted. Territory rights are sold to franchisees.

Various distribution and other services are provided

by contract to franchisees for a fee.

Overview

Company started in the year 1806.

Sales around $15 million, focuses on core business such as oral care, personal care, home care, pet nutrition.

Sells its products in almost 200 countries worldwide.

Available in almost 4.3 million retail outlets.

The company has 2000 stockiest working under this chain

Colgate and its distribution

network

Toothbrush- dentist, chemist, plastic surgeon,

drug stores, large retail and departmental stores.

Toothpaste-Available in all Indian market

especially in semi urban and rural market which is

their prime focus.

Toothpowder-Available in Indian market rural and

semi urban regions through convenience stores.

Level of channels

Zero level

One level

Two level

Three level

Availability of colgate through various

points

General stores

Department stores

Kirana stores

Super store

Medical stores

Why franchising/MLM is not

possible Established market leader leads in almost all the

segments.

Has successful set up traditional channel which

has penetrated the market over the years.

Highly defined and codified distribution channel.

Involves more responsibility in franchising.