Post on 13-Apr-2017
Image Source: http://logos-download.com/wp-content/uploads/2016/03/McDonalds_logo_red_America_USA.png
Mac Jr
• Big flavor, smaller size
• Portable
• One patty • Enjoy a big mac
without feeling the guilt
Big Mac
• The signature burger
Grand Mac
• For bigger appetites
• Double cheese
• 1/3 pound burger
Image Source: https://www.google.com/search?q=mcdonalds+big+mac+atm&espv=2&biw=1259&bih=872&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi6vN6ns_TRAhUm_4MKHTfTDUgQ_AUIBigB#tbm=isch&q=mcdonalds+big+mac+family&imgrc=tEivkajNX4LtlM:
The Launch
• The Big Mac ATM
– An automated ATM machine that dispenses Big Macs
– Enter your Twitter Handle
– “Check out the new Big Mac"
– Kenmore Square
• Tuesday Jan. 31
• 11 a.m.-2 p.m. Image Source: https://cdn0.vox-cdn.com/uploads/chorus_asset/file/7877675/Burger_ATM_mock.jpg
Marketing Mix • Product
– More options for their famous sandwich
– Increasing sales across the board
• Place – Kenmore Square
– Originally planned for the Prudential, but moved to accommodate more traffic
– Strategic test markets in Columbus, Ohio and Dallas/Fort Worth, Texas
Image Source: http://vignette1.wikia.nocookie.net/ronaldmcdonald/images/4/4d/Big_Mac.png/revision/20151208154938
• Price – The Mac Trio continues McDonalds tradition
of being affordable
– Mac Jr. = $2.99
– Grande Mac = $5.39
• Promotion – Big Mac ATM
– Heavy Media Relations
– Catchy taglines: There’s a Mac for that, Often Imitated, Finally Replicated and Meet the Big Mac Family
Marketing Mix