admajoremblog.blogspot.com

Disintermediation

@SteveS1

admajoremblog.blogspot.com

Disintermediation

What It IsHow to Prevent It

admajoremblog.blogspot.com

Disintermediation

“The removal of intermediaries in a supply

chain”

admajoremblog.blogspot.com

Disintermediation

1. Client replaces you with another agency

2. Client adds another agency to get a new service

3. Client abandons agencies to work directly with media providers

admajoremblog.blogspot.com

Disintermediation

1. Client replaces you with another agency

2. Client adds another agency to get a new service

3. Client abandons agencies to work directly with media providers

admajoremblog.blogspot.com

Spider Charts are Just Wrong

Brand

“Digital”

Print

TV

OOH

“Social Media”

Sales Promotion

Shopper Marketing

DR

admajoremblog.blogspot.com

Gigantic Venn Diagram

E-Commerce

TV

In-Store

Web

Shopper Marketing

Event Mktg

Mobile

Newspaper

Magazine

Radio

Social Media

WOM

admajoremblog.blogspot.com

Disintermediation

1. Client replaces you with another agency

2. Client adds another agency to get a new service

3. Client abandons agencies to work directly with media providers

admajoremblog.blogspot.com

admajoremblog.blogspot.com

admajoremblog.blogspot.com

admajoremblog.blogspot.com

admajoremblog.blogspot.com

Preventing Disintermediation

• Disintermediation

• Be On the Look Out

• Find Specialists

• Do, Learn, Do

admajoremblog.blogspot.com

Preventing Disintermediation

• Disintermediation

• Be On the Look Out

• Find Specialists

• Do, Learn, Do

admajoremblog.blogspot.com

Preventing Disintermediation

• Disintermediation

• Be On the Look Out

• Find Specialists

• Do, Learn, Do

admajoremblog.blogspot.com

Preventing Disintermediation

• Disintermediation

• Be On the Look Out

• Find Specialists

• Do, Learn, Do

admajoremblog.blogspot.com

Disintermediation

@SteveS1