Entrepreneurship
Prepared By:
Ahmed Abdelhammed
Abdullah Mamdouh
Kamilia MostafaMamdouh Mostafa
Options to live
Hope for helpExpect government
support
Get a jobStart something yourself
What stops us ?
Our QuestionsOur
Backgrounds
Our IsolationsOur fear of
failure
Why we start a business?
Sell Deliver Make Invent
Build Grow
Or make the world….a better place
What is Entrepreneurship ?
Entrepreneurship is the willingness to take risks and develop, organize and manage a business in a
competitive global marketplace.
What is Entrepreneur ?
A person who organizes and operates a business, taking on greater than normal financial risks.
Businessman & EntrepreneurStarts a business from an
existing idea or concept.
Starts a business from his
own unique idea or
concept.
Traditional Innovative
Stay Safe Risk taker & accountable
Market player Market leader
Some Traits about Entrepreneurs
FlexibleSelf
Motivated
Good
Common Sense
Good Timing
Types of Entrepreneurs
“SMILE”
System• Someone who is happy to buy a proven system and use it by his own way.Ex: franchise.
Money• Someone who measure his success by the number in the bank.
Innovator• Enjoy developing new ideas.
LifeStyle• For those who want there hoppy as their job and gain money from it.
• Those who want power and influence and to see their brand everywhere.
Empirebuilder
Pros & Cons
Can make a lot of
money Risk
Independence Time
8 steps to be a successful Entrepreneurs
8 steps to be a successful entrepreneurs
• Slow & steady wins the race.
• Fake it until make it.
• Ask and you will receive.
• If it's been Done Before Don't Do it again
• Learn from your mistakes.
• Enjoy what you do
• Take your job seriously.
• Its all about the customer
When this came out,
How did people react?
Diffusion of Innovations
Diffusion
Diffusion is the process by which an innovation is communicated through certain channels over time
among the members of a social system.
Who are the adopters?
InnovatorsThey don’t hesitate to try new
things
They usually have the money
They want to be different
Early Adopters They are the richest
The are wiser than innovators
They decide whether your product will
succeed
Early Majority
Upper middle class
Regular communication with Early
Adopters
You will be happy to reach them
“Everyone is using it”
They get the best versions of your
product
Late Majority
So where is this on that graph?
So where is this on that graph?
Steps of adoption for an individual
Knowledg
e PersuasionDecision
ImplementationConfirmation
• Knows about the innovation’s existence
• No further information
• No interest to find more
Knowledge
• Interested
• Wants to find out more about the innovation
Persuasion
• He either adopts or rejects the innovation
• By weighing advantages and disadvantages of using it
• The most difficult stage
Decision
• Employs the innovation in his life
• Further determination of usefulness
• Can seek more information and details about it
Implementation
• Gives a final opinion about the innovation
• Stop using it or continue to use it
Confirmation
What shapes the individual’s decision…
Relative advantage
vs.
Complexity
vs. Simplicity
Pay attention to Homophiles
Heterophilescan be really useful