SCA HYGIENE PRODUCTS1

ClientXXX

PROJECT ClientXXX Final ReportFebruary 29, 2008

SCA HYGIENE PRODUCTS2

ClientXXX

Pre-Use

SCA HYGIENE PRODUCTS3

ClientXXX

PRE-USE: Both ClientXXX 1 and ClientXXX 2 provide respondents with a significantly better impression vs. the Current Overnight product; ClientXXX 2 respondents express a “greater” overall impression vs. ClientXXX 1.

A/B- Significantly greater at the 90% level of confidencePRE-USE Q27. Which product gives you the best overall impression

PRE-USE Overall Impression

Current vs. XXX 1(A) (n=122)

XXX 1, 69%

Current,27%

Current; 14%

XXX 2, 84%

Current vs. XXX 2(B) (n=118)

A

B

SCA HYGIENE PRODUCTS4

ClientXXX

PRE-USE: The reason cited most often for liking the products (Best Impression) is in the area of design (specifically, better shape, thicker, would fit better). Respondents evaluating ClientXXX 1 and ClientXXX 2 are more likely to associate the products with protection/absorbency vs. Current.

Current (49*)

% A

XXX 1 (84*)

% B

XXX 2 (99*)

% C

Protection/Absorbency (Net) 10 26A 37A

More absorbent/looks more absorbent 8 12 17A

Quilted/weave/channels/stitched/indentations for better absorbency 2 10A 15A

Design (Net) 80 85 77 Would fit better 18 20C 8 A contoured shape 2 7 8A

The shape/better shape 8 12 23B

The width/better width 10BC 1 1 Longer 8BC -- -- More narrow in the crotch/smaller in the crotch 2 5 7 Better fitted to a woman's body/my body/my shape 2 5 9A

Not as big/smaller 6 5 2 Thicker 2 13A 13A Gathered sides/elastic -- 7A 5A

Current (49*)

%

XXX 1 (84*)

%

XXX 2 (99*)

% Design (cont’d) Not too bulky 14C 5 3 Wide in back/wider in back -- 2 5A

Extra protection in the crotch/in the middle 2 6 2 Not as wide 8C 1 -- Quilted -- 1 6A

Will stay in place/not shift 8B -- 2 Other Design Mentions -- 6 3 Comfort (Net) 14 20 26A

Looks more comfortable 6 7 11 Softer 10 11 18 Looks better 6C 5C -- A better quality/better constructed -- 5A 4A

PRE-USE Volunteered Reasons for Best Impression (Response to an Open Ended Question)

A/B/C-Significantly greater at the 90% level of confidence*Caution: Small base. A/B/C- Significantly greater at the 90% level of confidence PRE-USE Q28: Why did the product give you the best overall impression?

SCA HYGIENE PRODUCTS5

ClientXXX

Significantly greater at the 90% level of confidence when “%No preference” divided equally between products.PRE-USE Q29: Base: n=118.Which do you prefer for….(attribute)?

While NO PREFERENCE is very high, ClientXXX 1 generates significantly stronger preference vs. Current on all attributes except odor control (parity preference achieved for both products).

PRE-USE Current vs. ClientXXX 1

Attribute Preference (n= 117)

Odor control

Keeping you dry overnight

Extra coverage, protection while you sleep

Pad giving good night's rest

Overall fit of pad/shaping to body

Durability

Design appeal of surface material

Pad stays in place when lying down

Makes you feel safe,secure overnight

Keeps dry surface during use overnight

Feels comfortable to wear overnight

Absorbency of the pad

Feels soft and pliable

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6

14

15

11

20

10

9

16

14

15

23

11

17

74

47

39

50

26

50

36

48

43

46

34

46

46

20

39

46

39

54

40

55

35

43

39

43

43

37

Prefer Current No Preference Prefer XXX 1

ClientXXX 1 Sig. 90%

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ClientXXX

A/B/C- Significantly greater at the 90% level of confidencePRE-USE Q1/14: How satisfied do you think you will be…

PRE-USE: Respondents anticipate greater satisfaction with ClientXXX 1 and ClientXXX 2 vs. Current for most attributes. However, parity satisfaction is expected with all 3 products in the area with preventing leakage at night.

Current (232)

%

XXX 1 (117)

%

XXX 2 (115)

%

A B C

With the pad feeling soft and pliable 80 91A 89A

With the absorbency of the pad 69 80A 83A

With the pad feeling comfortable to wear overnight 59 69A 69A

With the pad keeping a dry surface during use overnight 64 80A 71 Making you feel safe and secure overnight 69 83A 78A

With the pad staying in place when lying down 66 71 77A

With the design appeal of the surface material 63 81A 89AB

With the durability of the material 69 84A 80A

With the overall fit of the pad/shaping to the body 50 65A 69A

With the pad giving you a good nights rest 60 71A 72A

With the pad providing extra coverage and protection while you sleep 75 84A 88A

With the pad keeping you dry overnight 71 80A 81A

With the odor control of the pad 51 61A 51 With the pad preventing leakage at night 75 80 80 With the pad overall 60 70A 72A

PRE-USEAnticipated Satisfaction with Attributes (Top 2 box)

SCA HYGIENE PRODUCTS7

ClientXXX

A/B/C- Significantly greater at the 90% level of confidencePRE-USE Q2/15 How well do you think this pad will prevent overnight leakage?PRE-USE Q3/16 How would you describe the softness of the product?PRE-USE 4/17 How do you think the product will fit?

PRE-USE: ClientXXX 1 and ClientXXX 2 are perceived provide better nighttime coverage and a better fit vs. Current. ClientXXX 1 is considered softer vs. Current.

CURRENT

OVERNIGHT

XXX1 XXX 2 (232 ) (117) (115) % % % A B C How well pad will prevent overnight leakage

Very well 56 68A 66A

Somewhat well 38 30 30 Not at all well 6B 2 4

Softness of the pad Very soft 56 71A 65 Somewhat soft 41B 29 33 Not at all soft 3 -- 2

How product will fit Very well 22 35A 36A

Somewhat well 51 52 50 Not at all well 27AB 13 15

PRE-USE Directionals

SCA HYGIENE PRODUCTS8

ClientXXX

Post-Use

SCA HYGIENE PRODUCTS9

ClientXXX

*Caution: Small base,A/B/C- Significantly greater at the 90% level of confidence POST-USE Q6: How satisfied were you with the product you tried first

POST-USE: VERSUS CURRENT, ClientXXX 1 generates satisfaction with more attributes than ClientXXX 2. Importantly, respondents trying ClientXXX 1 indicate higher satisfaction with absorbency of the pad vs. both Current and ClientXXX 2. Satisfaction with pad preventing leakage at night is at parity for all three products.

Current (108)

%

XXX 1 (50*)

%

XXX 2 (50*)

%

A B C

With the pad feeling soft and pliable 79 96A 88 With the absorbency of the pad 75 96AC 84 With the design appeal of the surface material 58 94A 84A With the durability of the material 68 92A 84A With the pad keeping you dry overnight 80 88 84 Making you feel safe and secure overnight 69 88A 88A With the pad providing extra coverage and protection while you sleep 82 86 80 With the pad preventing leakage at night 78 86 86 With the odor control of the pad 69 86A 80 With the pad giving you a good nights rest 63 86A 76 With the pad keeping a dry surface during use overnight 73 84 84 With the pad staying in place when lying down 69 84A 78 With the pad overall 59 82A 74A With the pad feeling comfortable to wear overnight 59 76A 72 With the overall fit of the pad/shaping to the body 44 72A 64A

POST-USESatisfaction with Attributes (Top 2 box)

SCA HYGIENE PRODUCTS10

Respondents note significantly stronger top 2 box satisfaction (%very/somewhat satisfied) for ClientXXX 1 vs. both Current and ClientXXX 2 with respect to absorbency of the pad

A/B/C- Significantly greater at the 90% level of confidence POST-USE Q6: How satisfied were you with the product you tried first for absorbency of the pad?

Satisfaction with Absorbency of the Pad

96%

84%

75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Current (A)

XXX 1 (B)

XXX 2 (C)

AC

Current (A) ClientXXX 1(B) ClientXXX 2(C)

SCA HYGIENE PRODUCTS11

ClientXXX

*Caution: Small base,A/B, C/D, E/F- Significantly greater at the 90% level of confidence PRE-POST Satisfaction with attributes

From Pre to Post use, all products exhibit increased satisfaction with odor control. Other improvements include: Current- keeping dry surface/keeping you dry overnight; ClientXXX 1-absorbency, staying place, design appeal of surface, giving a good nights rest, pad overall; ClientXXX 2-dry surface/safe/secure overnight. There is lower satisfaction for Current fit after use.

Current Pre

(232) %

Current Post (108)

%

XXX 1 Pre

(117) %

XXX 1 Post (50*)

XXX 2 Pre

(115) %

XXX 2 Post (50*)

%

A B C D E F

Pad feeling soft and pliable 80 79 91 96 89 88

Absorbency of the pad 69 75 80 96C 83 84

Pad feeling comfortable to wear overnight 59 59 69 76 69 72

Pad keeping a dry surface during use overnight 64 73A 80 84 71 84E

Making you feel safe and secure overnight 69 69 83 88 78 88E

Pad staying in place when lying down 66 69 71 84C 77 78

Design appeal of the surface material 63 58 81 94C 89 84

Durability of the material 69 68 84 92 80 84

Overall fit of the pad/shaping to the body 50B 44 65 72 69 64

Pad giving you a good nights rest 60 63 71 86C 72 76 Pad providing extra coverage and protection while you sleep 75 81 84 86 88 80

Pad keeping you dry overnight 71 80A 80 88 81 84

Odor control of the pad 51 69A 61 86C 51 80E

Pad preventing leakage at night 75 78 80 86 80 86

Pad overall 60 59 70 82C 72 74

PRE/POST-USESatisfaction with Attributes (Top 2 box)

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ClientXXX 1 and ClientXXX 2 generate significantly stronger success rates in total and nighttime usage vs. Current

Success rate calculation: number of pads that did not leak divided by the total number of pads usedA/B/C- Significantly greater at the 90% level of confidence

Success Rate TOTAL Success Rate DAYTIME Success Rate NIGHTTIME0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

84%88%

83%

94%96%

94%96%

98% 97%

Success Rate Current (A)

XXX 1 (B)

XXX 2 (C) A

AAA

AA

SCA HYGIENE PRODUCTS 13ClientXXX

Purchase/usage interest drivers suggest that following product modifications would likely enhance consumer appeal: decrease overall size, decrease pad width, decrease pad length, make front more narrow, decrease back pad width, decrease pad thickness

DIRECTIONALJust Right %

Directional MEAN

Just Right MEAN

Confidence level Number Percent Difference Net Effect

overall size too big 26.85 2.64 3.66 0.99948 76 70.37 -1.01 -0.711width: too wide 38.89 2.49 3.55 0.99993 61 56.48 -1.06 -0.596length: too long 42.59 2.44 3.48 0.99989 55 50.93 -1.04 -0.531shape of front: not narrow enough 61.11 2.12 3.35 0.99999 33 30.56 -1.23 -0.375back was: too wide 52.78 2.48 3.33 0.99889 44 40.74 -0.86 -0.349thickness: too thick 65.74 1.96 3.28 0.99997 23 21.30 -1.33 -0.282shape of back: not rounded enough 67.59 2.43 3.12 0.96745 23 21.30 -0.69 -0.147thickness: too thin 65.74 2.93 3.28 0.65658 14 12.96 -0.35 -0.046back was: not wide enough 52.78 2.86 3.33 0.64834 7 6.48 -0.48 -0.031shape of back: too rounded 67.59 2.92 3.12 0.37836 12 11.11 -0.21 -0.023shape of front: too narrow 61.11 3.11 3.35 0.39627 9 8.33 -0.24 -0.020width: too narrow 38.89 3.60 3.55 0.07054 5 4.63 0.05 0.002length: too short 42.59 3.57 3.48 0.14733 7 6.48 0.09 0.006overall size too small 26.85 4.00 3.66 0.34864 3 2.78 0.34 0.010

PURCHASE INTEREST DRIVERS for CURRENT first used only (N = 108)

Numbers in BOLD indicate significant drivers (>-0.20)