Post on 03-Jul-2015
description
Twitter for NonprofitsDawn Westerberg
@DWesterberg
Orange Leap
• Constituent Relationship Management (CRM) System used by Nonprofits around the world
• Fundraising, Sponsorships, Events, website integration, and more
• Cloud-based• Budget-friendly subscription pricing• You can’t pick the best solution for your nonprofit
if you don’t have a choice. Orange Leap gives you a fresh new choice.
January 17 Integrated Marketing
Why it matters & how to do it
• Mark Rhode from Russ Reid
• Learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors
• LinkedIn = Boardroom, virtual professional group
• Facebook = Backyard BBQ, open house
• Twitter = Happy hour
• Google+ = Blend of LinkedIn and Facebook (SEO)
• Profiles on all = Valuable online real estate
My Explanation of Social Media
Social Media as a means to Amplify and Accelerate
Integrated Approach
Connections & Connections of Your Connections
Strategy Before Tactics
• What do you want to accomplish?
• Who do you want to influence?
• How do you measure success?
What do you want to accomplish?
• Education• Fundraising• Event participation• Volunteer recruitment• Stronger connection
between organization and key constituents
Who do you want to influence?
• That’s who you’ll want to connect with on social media
• That’s who you’ll write for
• That’s who you’ll want to energize
How do you measure success?
• Specific• Measurable• Actionable• Relevant• Trackable
Tips
• Seek out those you know
• Make it easy to connect with you– Email signature
buttons
– Website
Social Media
• LinkedIn• Google+• Facebook• Twitter• Tools• Resources
Profiles on each give rich link backto your website, increase online Footprint.
• Microblog• Developed as a one
to many “texting” tool• Limited to 140
characters• Tipping point SxSW
as a way to identify hot sessions/parties
Twitter Profile
• Organization• Logo• Description• Location• Website
Twitter: Develop a Following
• 100/1000• Following is voluntary,
you can’t control• Follow to be followed• Start with who you
know– Volunteers– Members
– Donors
– Media
• Communicate
Twitter Communication
• Tweets• RT = ReTweets• @ = target another
Twitter user• # = Hashtag• DM = Direct Message• It’s Public – tweet
accordingly
Twitter Communications
• @ = target another Twitter user
Twitter Communication
• # = Hashtag• Used for search
– To find
– To be found
• Used for events• Used for chats
Twitter Lists
• Lists make it easy to focus on strategic audiences.– Volunteers– Media– Members– Donors– Sponsors
Tools - Hootsuite
Use columns to:-Follow lists-Add your LinkedIn and Facebook feeds-Monitor mentions
Tools - HootSuite
*Use AutoSchedule to send out your Tweets and updates so that you can spend time online responding and interacting.
Tools – Buffer app
Integrated Mix
• Strategy, Audience, Message
• Variety– Links, photos, videos
• Frequency– Facebook 3X day– Twitter 10X day
• 4 broadcast tweets• 6 on others
• Engagement
Q&A
• Thank You!
• Dawn Westerberg• dawn@dawnwesterberg.com
Resources• FREE eBook “7 Essential Stages of a
Total Online Presence” by John Jantsch: http://dawnwesterberg.com/wp-content/uploads/2011/04/topebook-westerberg.pdf
• http://nonprofitorgs.wordpress.com/• http://www.socialbrite.org/• http://www.idealware.org/• What the Plus! Google+ for the Rest of
Us, Guy Kawasaki• Google+ for Business, Chris Brogan